public relations Archives - Wellons Communications

Why you need PR to have success with AI in business

Posted on October 24, 2025 by Wellons Communications

Think back and you’ll see just how rapidly communications has changed marketing…and how the changes have affected how you conduct business.

In 1996, there were approximately 45 million people using the internet. By 1999, the number reached 150 million, and more than half of them were from the United States. By the year 2000, there were 407 million users in 218 of the 246 countries in the world.

In the late ’90s, Google entered the scene. Before Google became the world’s most popular search engine, Yahoo was the leading search engine on the internet. By 2000, Google’s popularity had grown immensely and soon upended Yahoo to become the world’s most popular search engine.

Now marketing is embracing Artificial Intelligence (AI)… but it remains to be seen precisely what impact AI is going to have on business and how it is going to be used.

What impact is AI having on marketing?

AI is (and to an extent already has) transformed how people look for information. Marketers are adapting.

AI search relies on trusted, relevant sources that have a strong, authoritative reputation. Meaning? AI relies on exactly what PR delivers. It’s time for the PR industry to take center stage.

AI is transforming how people look for information and how people look for products. It’s the biggest shift since the emergence of Google…even in how people think.

Particularly affected are businesses that rely on Search Engine Optimization (SEO). The are new platforms, new algorithms, and new demands. Clicks and traffic are dying – with visibility and awareness taking their place.

What that means is that there is less reliance on being visible on Google and more of a presence everywhere.

What to expect from AI and how it will evolve

First off, the business world as a whole is getting up to speed on how AI can be best employed.

No one is a total authority on AI. How AI is being utilized now—and how it will be used in the immediate future—is evolving just like the early days of search engines.

Two things you can expect to see in relation to AI:

Confusing new acronyms and vocabulary. You will see acronyms like GEO, AIO, AEO and words and descriptors like AI agents, agentic marketing, hybrid cloud, and anthropomorphism.
Self-proclaimed authorities in AI. There will be a flood of “experts” who will emerge and anoint themselves as an authority on how to use AI and claim to know everything about how to use. Be skeptical. Nobody has all the answers because AI is still emerging.

Wellons Communications is adapting to AI…along with everyone else

We do not claim to know more than anyone else on how to harness AI.

But we’re already learning that AI offers an advantage to businesses that use PR.

That advantage? PR delivers the trusted, relevant sources that feed the AI beast.

And trusted, reliable information is what Wellons Communications delivers.

Let us give your business a hand as you adapt incorporating Artificial Intelligence into your marketing program. Call us at 407-339-0879 or email us at will@wellonscommunications.com and let’s talk about how we can harness AI to help your business move into this exciting new era.

Wellons Communications secures national coverage from two major NBC programs

Posted on May 20, 2021 by Wellons team

ICON Park named Orlando host of NBC Nightly News with Lester Holt

As a part of its Across America series, NBC Nightly News with Lester Holt created a special broadcast to showcase U.S. recovery from the pandemic. For the feature, Holt traveled to select cities across the country. First stop, ICON Park in Orlando!

We immediately knew ICON Park would be perfect Orlando host spot with its prominent location in the International Drive Resort Area, variety of attractions and, most importantly, stunning visual opportunities.

Our team of media relations professionals worked diligently to create the perfect pitch and consistently communicated with the producer to secure interest. ICON Park became the front runner and a site visit was scheduled. We met with the production team to answer questions, showcase the entertainment complex and provide inspiration for the story. Just when the camera angles appeared to be wrong and wouldn’t work, our team was able to pivot to find a solution.

In the end, ICON Park was selected as the Orlando host site of the NBC Nightly News with Lester Holt Orlando feature.

To ensure everything ran smoothly and our client received the most coverage as possible, we arrived onsite the day before filming. With national TV productions, change is the one constant. With just an evening’s notice, NBC decided to promote the tourism special on the TODAY show the morning of the live filming.

Throughout the day, our team remained by the side of the production crew to keep things on track and maximize our client’s air time. When the live show began, the millions of viewers tuning into the show saw ICON Park highlighted as a tourism success story post pandemic.

“Wellons Communications has been a driving force in the positive media exposure ICON Park has received over the past two years. The Wellons team secured nationally-recognized anchor Lester Holt introducing the NBC TODAY show and hosting NBC Nightly News live from ICON Park,” said John Goodman, VP of Sales & Marketing at ICON Park. “These two major opportunities would not have been possible without the deep media experience and broad professional connections that Wellons Communications brings to our valued relationship.”

At Wellons Communications, we take pride in achieving real results for our clients. From national coverage to important local placements, we help our clients tell their stories.

What’s ahead for marketing and PR in 2021?

Posted on December 21, 2020 by Wellons team

The new year is almost upon us and, with the pandemic still raging full-bore, it is challenging to try and look too far ahead.

As difficult as it is to forecast the future, making preparations for what we can reasonably believe will happen in the upcoming months is a must. None among us, of course, has the ability to precisely predict, for example, how consumers will respond when COVID vaccination peaks in the springtime or how businesses will respond to a new presidency.

There are, however, certain characteristics we consider as we develop marketing and public relations approaches for the immediate future.

Recognize the increased emphasis on health and safety

A recent Consumer Index Report by Ernst & Young reports that 26% of consumers surveyed prefer brands and products they trust to be safe and minimize unnecessary risks. Fifty-seven percent say they now pay more attention to how healthy the products they buy are for them.

So how does this translate to your business?

First of all, it means that consumers will continue, at least until they feel less threatened by COVID, to deal remotely. Projected even further, that means that your business must make it as easy as possible for your customers to do business with you. Outdated software or barriers for people to reach you or conduct business with you can be a deterrent to retaining existing customers or attracting new customers.

Upgrade your ability to connect with your customers online

According to an eMarkerter report from June, the average U.S. adult will spend 23 more minutes on smartphones per day in 2020—and that was in June!

We are socializing, working, shopping, and more—online. It’s not just Gen Z and Millennials anymore; it is all of us.

Though digital fatigue is real, there are certain digital experiences to which consumers are growing increasingly accustomed, like buying online and picking up in a store, curbside pickup or home delivery. Your website and social channels are now the front door to your brand or business. Looking ahead into 2021, this may translate to tactics like brief virtual events, online channels and creating video content to tell your story more effectively.

Keep you staff’s tech skills equal to those of your customers

The COVID threat has accelerated behaviors with a speed that no one could have forecast. Business professionals routinely conduct Zoom meetings, and youngsters attend classes without showing up in a classroom. People attend exercise classes online and talk to their doctors in virtual visits. The scale and magnitude of these changes is absolutely staggering.

This huge shift in behavior means your employees, particularly those who are in frequent contact with your customers, need to clearly understand how to work the levers of tech interaction.

So how to upgrade your staff’s tech skills?

Some people are resistant to new technology because they don’t see how it’s any better than the current system. Your employees may be thinking, “If it ain’t broke, don’t fix it.”

The problem with that attitude is that they may not realize how broken the current system is.

If you want your workforce to be more tech savvy, you have to make them want to be more tech savvy. It’s never easy to get people to do things they don’t want to do.

Start by showing them how your technology will make their jobs easier. Just saying it will benefit them may not be enough.

Have them work side-by-side with someone who has embraced the technology. Your tech-savvy employees can demonstrate how easy it is to use and how it will simplify their job.

And, finally, look to the future with confidence

All of us want to return to “normal,” but, realistically, we must recognize that “normal,” will never be the same at it was before COVID.

Even after suffering through the ravages of a pandemic that none of us ever could have anticipated, Americans still possess a tough, resilient spirit that is seeing us through a period of uncertainty.

Given the exceptional abilities that have made our nation the leader of the free world, we find a way to create and prosper in a new normal.

No one, of course, can accurately predict what a new normal will look like, but by examining and responding to trends that are manifesting themselves in the marketing world, we can be better prepared for what is coming and how to adjust to it.

Happy holidays to all and a safe and prosperous 2021

We wish all of you a happy – and safe – holiday season. And we join each of you in hoping that we turn the corner toward an even more positive life as we will know it once the pandemic is behind us.

Marketing the holidays: 5 quick and easy ways you can reach customers this holiday season

Posted on October 30, 2020 by Wellons team

It seems like every year, the holidays creep closer and closer up the calendar. You may have even walked into a big box store recently to be greeted by a display of trees and lights—all before Halloween.

But whatever your thoughts on premature cheer, the early displays might have one upside. It’s a good reminder that you should already be planning your strategy for reaching your customers this holiday season.

Before the weight of anxiety settles upon you, let us say that this doesn’t have to be complicated—but you should do it. Q4 is a key time for many businesses, and a little foresight, combined with creative thinking and simple execution, can make a big difference for your bottom line. Here are five quick and easy ways you can reach customers this holiday season, whatever your strategy.

Social media

This tactic probably isn’t a surprise. People these days spend so much time scrolling on their phones, and social is a natural way to reach customers. But your efforts don’t have to stop with plenty of organic posts touting your product or end-of-year sale. Put on your thinking cap and come up with a creative campaign themed to the holidays. Dive into the season of giving with giveaways, partnered with favorite brands or influencers. Or, run a retargeting campaign so your customers see your product at every turn and can quickly check it off their gift list.

Email marketing

You (hopefully) use a robust email list all year long to reach your customers. But, at a busy time like the holidays, it doesn’t hurt to up the messaging and try to stand out. Plan a countdown campaign, with gift ideas every day leading up to Christmas, or launch a contest with eye-catching, lucrative prizes people actually want to win. And don’t forget to segment. Offer tiered discounts and perks to your best customers to drive serious sales and nurture those relationships.

Traditional PR

Don’t sleep on the power of true PR. Having your product included in a gift guide, whether it’s an influential trade publication or a popular website, can be a grand slam in terms of holiday sales as people are searching for ideas. Even sending samples to great influencers or bloggers in your space for a gift guide feature can help you both reach new audiences and bolster SEO, which can support the bottom line.

Holiday cards

You get them every year from family and friends and maybe send your own. Why not do the same for your business? Especially if you’re on the B2B side of things, a card from your team can add a personal touch and let clients and prospective clients alike know you’re thinking about them this holiday season. Like this idea? Now is the time to order.

Personalized gifts

When it comes to holiday marketing, it’s easy to think about customer acquisition. But don’t forget about some of your best customers—your current clients! For those involved in business to business industries, a personalized gift to some of your best contacts, or even some highly qualified leads, can help you stand out among the noise in a highly busy, highly competitive season. Whether it’s a gift basket, piece of marketing swag, a digital gift card (perfect in the time of COVID) or even a donation to charity in their name, a personalized gift is a high-touch show of customer service and can bolster your relationship.

With a little planning, the holiday season can be a huge opportunity for any business. But you shouldn’t let it stop there. While you’re at it, work to incorporate these tactics into a 2021 marketing plan, pinpointing key dates that make sense for your business—and keep the holiday cheer rolling throughout the new year.

Need some extra bandwidth to make it happen this year? Wellons Communications is your Orlando marketing agency, and we’re here to help. Give Will a call at (407) 462-2718 or shoot him an email at will@wellonscommunications.com.

Use visual storytelling to make your message stand out

Posted on October 19, 2020 by Wellons team

The competition for your attention has never been so fierce.

From the time your alarm goes off and you check the news to the moment you check tomorrow’s weather and click the television remote before going to sleep, you are deluged with messaging. And by messaging, we mean all kinds of information—advertising, news and anything else designed to capture your attention.

The fact is we are receiving more information than any other time in recorded history, primarily due to the onset of the internet and the sheer volume of information that can be generated and distributed through digital and mobile communications.

The end result: we begin to ignore or tune out messaging and information.

And that neatly presents the challenge we face as professional communicators: how to make your message stand out and distinguish who you are, what you do, and how well you do it.

Pictures are, indeed, worth a thousand words.

Let’s take a quick glance at some pictures to make our point. This is an instantly recognizable visual cue. It needs no words to clearly explain its meaning.

Here’s another example: it illustrates our point about the exponential growth of messaging that bombards us daily:

The meaning is pretty clear. The number of advertising messages to which we are exposed every day has doubled in the past 13 years.

This example is a little more complex:

This example uses words, in combination with a powerful graphic, to convey the notion that “thoughts” can result in a “change.”

The overwhelming importance of using graphics to project your message

The majority of your potential clients get to know you by your graphics. Your logo. Your letterhead. The sign on your door. The graphic on your website. Even the graphic design on the cup of coffee you may be sampling while you read this.

For those who are already doing business with you, the relationship is far greater than graphics, of course. But, for those whom you want to serve, graphics are often the first step in making an acquaintance.

The things you interact with every day were all created by a graphic designer. These elements communicate an idea or concept—that’s the purpose of graphic design. It’s the graphic designer’s job to marry creativity and strategy in order to effectively communicate with the world around them.

Our Orlando marketing agency relies on graphics to make your customers relate to you

Our digital marketing agency practioners are huge believers in blending your ideas with visual elements that make your ideas come to life.

Photos. Videos. Charts. Illustrations. Cartoons. Website graphics. Postcards. Signage. There is no graphic expression that is off the table.

If a graphic can tell your story without a thousand words, so much the better. We are firm believers in infographics to capture attention. And we utilize creatively talented resources to help make your messages come to life and convey ideas that will attract attention and make your product or service pop.

Picture this: Call on Wellons Communications to convey your message

We describe what we do as marketing public relations. We specialize in public relations aimed at selling a product, service or idea. After all, isn’t that why you are in business?

If you are seeking a new, fresh way to cut through the white noise of the informational messages that hammer away at us every single minute, then consider calling Wellons Communications, an Orlando marketing agency, for solutions.

You talk. We’ll listen. And after we’ve listened, we’ll respond with recommendations and ideas that will be tailored specifically to the wants and needs of your potential customers…and aimed at helping your business grow and succeed.

Now, how’s that for a picture?

Contact me at 407-339-0879 or email me at will@wellonscommunications.com and find out more about how we can serve you.

Tips for starting an influencer marketing program

Posted on September 23, 2020 by Wellons team

You’ve probably heard of influencer marketing before. Maybe the term brings to mind visions of Kylie Jenner sharing a product she loves on Instagram, and it seems out of reach for your business.

But to be honest, that’s just not true. There are options within influencer marketing for many types of businesses. You just have to find the right fit for you—and get started.

What is influencer marketing?

Influencer marketing blends the ideas of traditional advertising, public relations and celebrity endorsements. It involves working with a brand or person who has influence in your space, likely on social media or a digital platform, to drive awareness for your brand and/or drive sales.

The sticking point for many people is that they envision these elusive influencers as celebrities with millions of followers. But influencer marketing can also mean working with what are known as micro influencers—a somewhat misleading term for influencers who have a smaller following, but who speak to a specific niche and have very engaged fans. These influencers might reach fewer people, but they tend to give you a bigger bang for your buck.

How to develop an influencer marketing strategy for your business

In short, influencers can make a big difference for you (we’ve seen it!), whether your business is a nationwide product or a local restaurant, drawing new fans to your pages and property and building that bottom line. You just have to find the right fit for you. Want to learn how? To start, you need to think long and hard about your brand and your goals. Check out our best tips below.

Define your goals. As with most things in business, you need to go in with eyes wide open as to what you want. Do you want to drive SEO results for your company with seeded keywords? You might want to focus on bloggers rather than social influencers. Do you want to reach young people with a wow-worthy, trendy product? Maybe TikTok is for you. Do your users have a big Instagram community? Maybe Instagram influencer marketing is the best way for people to discover your product.

This decision is going to drive all others—and ultimately determine how happy you are with the results—so choose wisely.

Outline the ops. Before you actually start working with an influencer, it’s a good idea to work out what that will look like. How will you package your product (special touches might stand out!)? How will the influencer check into the hotel or make their restaurant reservation, and how will you communicate to staff what’s going to happen?

At this stage, you will also want to think about budget. Many of the best influencers have a media kit outlining their rates for things like a blog post or social story. Others will accept products or experiences—depending on the value—in exchange for a reasonable scope. Some businesses also offer affiliate benefits for partners, allowing them to earn a commission on sales. Decide what your budget will be for this campaign and how you will handle it.

Find your fit. Now comes the fun part. Get on your chosen platform and do some research. Find the go-to influencers in your space. Explore hashtags, or check out other brands you admire to see who they work with. Do a quick search. When you find someone you think is a fit, look deeper. What kinds of things do they post? How many followers do they have? What is their engagement rate, and who is their target audience? Make sure they have enough sway with the right people to help you reach your goals, and make sure they’re someone with whom you want to align your brand.

Make it happen. Find your chosen influencer’s contact info and shoot them an email or just reach out on their popular platform. Outline what you’re thinking, and see if it aligns with their vision and standards. It might help to draw up an informal influencer agreement outlining what both sides can expect for the partnership. If this is a paid partnership with a big budget, you might even draw up a contract, like you would with any other ad deal. Be sure to ask influencers to follow all guidelines regarding disclosures. It can also be helpful to provide your influencer with your own media kit, especially if there are certain messaging points you’d really like to hit. Influencers will often pull from this so they can give their followers reliable information, and it can support your overall branding goals.

Track and reuse. Your influencer received your product, loved it and shared. They came to your resort and wrote a glowing blog. They visited your restaurant and posted a swoon-worthy pic on Insta or video on TikTok. Amazing! Now, you need to see if your program worked. Follow up with your influencer about their experience (you are, hopefully, building a relationship, after all!). Ask them to provide any internal stats they might have about performance (page views, reach, etc.). Take a look yourself at your web traffic or social analytics and see what can be tied to the partnership. This will all help guide you in future influencer partnerships.

And don’t forget a vital step—reuse this influencer content wherever you can. Influencers produce some amazing content for your brand, and you should be engaging with it, reposting it to your page and sharing blogs and vlogs to make the most of your partnership.

Influencer marketing can work for you

Now that you have the steps, tweak and repeat. Despite the sometimes bad rep influencer marketing gets, when done correctly, it can be a great thing for your business.

Feeling a little overwhelmed by the prospect of starting from scratch? Call in the pros. At Wellons Communications, we’ve put our PR savvy to work for years building influencer programs for everything from national products to local restaurants. We understand how the process works and have built great relationships with all kinds of influencers. We’d love to put our know-how to work for you. Give us a call at 407-339-0879 or email will@wellonscommunications.com, and let us get started working for your busines

Why you need to think about crisis communications now (and how to start)

Posted on July 8, 2020 by Wellons team

With everything 2020 has thrown at businesses, it’s probably not too hard to imagine why your business might need a crisis communications plan.

There have been countless lessons over the past few months of businesses tackling crisis head on, and many cautionary tales of businesses falling on their faces.

Even so, it’s easy to see why it doesn’t get checked off your to-do list. In the day-to-day hubbub, while you’re just trying to stay afloat, devoting the time to developing a crisis plan might not seem like a priority. Maybe you think you can’t fully craft a plan until you know what you’re facing. Or maybe you don’t even know where to start at all.

But whatever the reason, there are so many more that you should take the time to walk through your crisis communications plan…NOW.

If you don’t have a plan, you’re just reacting. Imagine driving down a dark, curvy road at night. With your headlights on, you can only see a few feet in front of you. You don’t know what’s lurking up ahead. Now turn on the brights. Suddenly, you can see a lot more.

Crisis happens fast. Having a plan means you can see further up the road. Without one, you’re just reacting to whatever pops up.

Social media means crisis is even faster. With so many different platforms, social media can mean you feel a crisis even more. You have a more direct platform to communicate with your guests or customers, and they have a more direct platform to communicate with you. If you don’t have a plan, the chatter on social media can be deafening…and devastating.

Having a plan forces you to define your brand. As you craft a crisis communications plan, you’re going to have to further evaluate who you are as a company. What do you value? What is your brand voice, and what do you say with it? Any time you look internally—to determine your best-selling products, to identify sales opportunities, to find new verticals, to form new positions—you strengthen your company because you can more clearly articulate these things.

You show employees you care. Just like when you put new HR policies in place, having a crisis communications plan helps your employees. It shows that you take your company seriously and value what you’re building together. It shows that you care about concerns and are the kind of company that works proactively to protect staff.

You show your customers you care. No one likes to deal with a crisis, but when you do—and when you’re prepared—you show your customers how seriously you take your brand. You show you are taking action, and you show you value their trust in you.

Have we convinced you?

Getting started doesn’t have to be intimidating. First, take some time to brainstorm a variety of situations your company might face. Think about how you might handle those situations. What might you say (or not say) and what platforms might you use to spread (or monitor) that message?

Next, designate a crisis team with a point person or spokesperson. This might also be a great time to engage an agency (hi!). Together, come up with an action plan. You might even start to draft some communications that can be quickly and easily customized and deployed.

Still need a little help? Wellons Communications has helped clients weather all kinds of storms. We’ve been helping clients prepare for more than a decade, and we’d be happy to lend a third-party perspective to your business.

Give us a call at (407) 462-2718 or email will@wellonscommunications.com for a free consultation.

Reopening communication tips for businesses after coronavirus

Posted on May 6, 2020 by Wellons team

As the COVID-19 pandemic was making headlines earlier this year and businesses began to close, there were many questions as to how businesses should communicate to customers. Now, as states across the country slowly begin to open up again, there will be many more.

Truly, what you do as a business and how you treat people during a crisis will be remembered. If you do it right, you can win and grow market share. If you do it wrong, the reverse is also true. It is imperative that businesses—regardless of industry—have a reopening plan for communications as well as operations.

The first step to reopening should always be following official guidance and doing your absolute best to ensure your staff and your customers or guests are safe. When you have that plan in place, consider the steps below to optimize your reopening communications.

Update your info. If your guests don’t know what your hours are or even if you are open, they definitely can’t visit, whether for takeout or in-person. Check Facebook, Twitter, Instagram, Yelp, TripAdvisor, Google and your own website. Search your business, and check the results. Does everything have your current hours and operations correctly listed? If not, fix it.

Communicate to your customers. You might be scared about blowback, or nervous that with new operations, you’ll be totally overwhelmed by customer demand when you reopen. But your customers still need to know what’s going on. Tell them! Update your website to reflect your new procedures, post on social with regular updates, or send an eblast. Again, if your guests don’t know how you’re operating, they can’t visit.

Be extra responsive. People are going to have questions, and they are going to have opinions. Now is the time to spend more time on call to answer those queries. Monitor your social media inboxes, your email inboxes and your phone line. It might help to brainstorm a few frequently asked questions and create a set response so everyone who is replying stays on message.

Monitor the situation. This is a crisis, and there will be a harsher spotlight on your business now than ever. People might not agree with your operating procedures, or they might not feel they are getting the same experience because of them. Now is the time to deploy your best social media listening tools. Monitor conversations you are tagged in or that mention your business and be prepared to respond in a way that diffuses the situation.

Stay top of mind. It’s not business as usual, but find ways you can continue to communicate with your guests. Post on social media. Send an email. There are a lot of messages flying around out there, and you need to ensure you are staying top of mind.

Learn from this. Did you do anything during the crisis that worked well? Perhaps you started a weekly virtual series, or deployed an awesome family meal deal. What can you continue to do even in reopening that would help move the needle?

We know you’ve heard this many times over, but these are unprecedented times. It can be tough to walk the line of communication during reopening. We hope these tips help, but if you have questions or are feeling overwhelmed, don’t hesitate to reach out.

We, too, are a small business navigating this crisis. We can be your Orlando public relations partner, whether you are a restaurant, attraction or B2B company. Email Will at will@wellonscommunications.com or call 407-462-2718 and let’s start the conversation.

Why you need to say “Thank You” to your clients

Posted on November 22, 2019 by Wellons team

There is no better time to express your gratitude for the business of your clients than to simply wish them well for the holidays.

Yet, surprisingly, sending a simple and direct message to your clients to let them know that you value the confidence they invest in you is an opportunity that is often overlooked.

Personal messages can cost virtually nothing. They take only a few moments. And the benefits can be immeasurable.

Here are a few ways to let your clients know you are grateful for their business.

The power of a personal note

When was the last time you received an actual hand-written note from someone?

Take five minutes to compose a short message that lets your client know you appreciate the business they have afforded you over the past year. The written word, in your own hand, is enormously powerful.

In an age when tweets, texts, and emails dominate communication, notes stand out. And all they cost is a few moments of your time and postage.

A phone call personalizes your gratitude

Just as simple as a personal note is a personal call to your client.

The act of simply picking up the phone and wishing your client a happy holiday is thoughtful and will stand out simply because you have thought of them.

Better yet, personalize the call by letting your client know you are generally familiar with their family or loved ones. Simply by extending the good wishes to one’s spouse or children in your call can let your client know you have their interests at heart.

What if you want to symbolize your thanks with a gift?

Everyone enjoys receiving gifts. But be careful. Gift-giving needs to be carefully thought through.

Who should you gift? Many companies forbid any corporate gift giving, or only allow employees to accept gifts valued at less than $25.

What should you give? The decision of what to give should comply with your client’s standards and directives on gift-giving and gift-receiving. Sending a gift to a client who’s unable to keep it is awkward for both parties.

The best solution? If you feel a gift is necessary, employ common sense and send a gift that is useful, not overly extravagant, and reflective of both your values and those of your client.

How do other organizations express their thanks during the holidays?

Want to explore more about addressing your client during the holidays, from contact to gift-giving?

You might want to glance at Do’s and Don’ts for Client Gifts Over the Holidays, authored by James Harris that first appeared in Entrepreneur Magazine in December 2017.

Harris’s article is loaded with tips and examples of approaching gift-giving and using gifts—and enhancing connections—with clients.

And thanks to you for taking an interest in Wellons Communications

As we approach the holiday season, those of us at Wellons Communications are grateful for your interest in us.

We value the responsibility and business our clients invest in us to address their public relations needs. We remind ourselves daily that if our clients succeed, we succeed, and without our clients, we do not exist. Best wishes to all for a Happy Thanksgiving and a wonderful 2019 holiday season.