ICON Park named Orlando host of NBC Nightly News with Lester Holt As a part of its Across America series, NBC Nightly News with Lester Holt created a special broadcast to showcase U.S. recovery from the pandemic. For the feature,…
Tag: public relations
What’s ahead for marketing and PR in 2021?
The new year is almost upon us and, with the pandemic still raging full-bore, it is challenging to try and look too far ahead. As difficult as it is to forecast the future, making preparations for what we can reasonably…
Marketing the holidays: 5 quick and easy ways you can reach customers this holiday season
It seems like every year, the holidays creep closer and closer up the calendar. You may have even walked into a big box store recently to be greeted by a display of trees and lights—all before Halloween. But whatever your…
Use visual storytelling to make your message stand out
The competition for your attention has never been so fierce. From the time your alarm goes off and you check the news to the moment you check tomorrow’s weather and click the television remote before going to sleep, you are…
Tips for starting an influencer marketing program
You’ve probably heard of influencer marketing before. Maybe the term brings to mind visions of Kylie Jenner sharing a product she loves on Instagram, and it seems out of reach for your business. But to be honest, that’s just not…
Why you need to think about crisis communications now (and how to start)
With everything 2020 has thrown at businesses, it’s probably not too hard to imagine why your business might need a crisis communications plan. There have been countless lessons over the past few months of businesses tackling crisis head on, and…