ICON Park named Orlando host of NBC Nightly News with Lester Holt As a part of its Across America series, NBC Nightly News with Lester Holt created a special broadcast to showcase U.S. recovery from the pandemic. For the feature,…
Tag: media relations
Why COVID-19 could be your opportunity for media coverage
We’re all numbed by the overwhelming amount of information doled out daily by public health officials, governmental officials and other well-meaning organizations. Wear masks. Keep your distance. Wash your hands. It’s a mantra we have heard—and lived—daily since COVID began…
Cut through the clutter and make your voice heard
As we head toward the rest of 2020, the challenge of effectively projecting your message — and unique characteristics — to your target audiences is going to be increasingly difficult. Media will remain neck-deep in coverage of the presidential race,…
How to prepare for media interest now
A great TV story about your business’s latest charity effort runs on the 10 p.m. news. The local business journal publishes a feature on your growth strategy. The trade publication your partners read runs an item on your latest product.…
What is a news peg, and how can you use them to get publicity for your business?
When we first sit down with clients, one of the things we consistently hear is “We want to become better known. We need recognition for our product (or service).” Public relations, of course, goes considerably beyond getting recognition in print,…
The importance of pitching stories
When we sit down with clients, one of the first things we hear is some version of “We want media to recognize who we are, what we do and what we offer our customers. What we do is important, and…