As the COVID-19 pandemic was making headlines earlier this year and businesses began to close, there were many questions as to how businesses should communicate to customers. Now, as states across the country slowly begin to open up again, there…

As the COVID-19 pandemic was making headlines earlier this year and businesses began to close, there were many questions as to how businesses should communicate to customers. Now, as states across the country slowly begin to open up again, there…
Social media—and its hold on businesses that are seeking to sell to those millions of fans—has dramatically changed how we market to wanna-be clients. Businesses like to call on social media because it is relatively inexpensive, allows rapid formulation of…
More than 80 percent of Americans have a social media presence. If you’re not using social media as part of your marketing strategy, you’re missing out. Social media marketing can be extremely effective, and it doesn’t have to be confusing…
With a multitude of changes unfolding as 2017 moves forward, we are increasingly seeing what kind of turmoil can transpire if communications are not perfectly clear. Ask yourself “How clear are the messages I am conveying to my clients, my…
With 2016 rapidly running out of days, it’s that time of year when one starts asking “How well is my business doing?” and “What kinds of changes should I be considering?” You may want to start by asking yourself these…
In light of public outrage from FCAT scores drastically plunging this year, the Florida Department of Education launched two websites Monday as part of its campaign to communicate with parents. One website, floridapathtosuccess.org, provides them with information about the department’s…