Social media has increasingly become a tool used by companies to promote their campaigns through user-generated content. For example, Coca-Cola’s #ShareACoke campaign provided a hashtag and encouraged consumers to share their Coke physically as well as virtually, generating a lot…
Category: Crisis Communications
In the News business, you get what you pay for
Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting like the leaders of the pack. All…
Controlling the message has its limits
A good Public Relations professional knows the media inside and out. They know what stories will soar and which ones will flop. They also know the limitations of their job. One of those limitations is the ability to control the…
Things that make us cringe
The power of social media paired with today’s instantaneous news cycle can really shine a spotlight on company mishaps. Here are two of our favorites from last week and how they could have been avoided. Camera-shy receptionist A dangerous tree…
“There is a permanent record today and it is called the Internet”
Privacy is a commodity. In today’s world dominated by the Internet, anything and everything can be posted instantaneously and shared with millions in mere seconds. David from “David After Dentist” would agree. However, privacy concerns are no laughing matter. Vigilance…
Social media a part of FCAT’s Path to Success to better communication
In light of public outrage from FCAT scores drastically plunging this year, the Florida Department of Education launched two websites Monday as part of its campaign to communicate with parents. One website, floridapathtosuccess.org, provides them with information about the department’s…