Quick! When someone asks you “What do you do?”, what’s your answer? Do you tell the questioner, in a single sentence, what you do – or do you focus on the benefits you provide your clients? Are you able to…
Category: Blog
Four things you need when distributing your company’s news
Suppose you tweaked your product or service so it made you the leader in your particular industry…and no one heard the news. Suppose you landed a huge client that elevated your position to a leader in your field…but couldn’t get the…
Communications is a two-way street…starting with listening
One of the traits of successful business people is their ability to communicate. Successful businesses center around great ideas, augmented by the ability of their leaders to clearly and persuasively convey why their product or service is important for their…
How to make the most of your next media event
At Wellons Communications, we’ve worked our share of media events, from restaurant openings with big celebrities to most recently, Altamonte Springs’ Red Hot & Boom. Here are some of our tips to help your next event go off without a…
How PR can help you capitalize on unexpected opportunities
Unexpected marketing opportunities are akin to natural disasters like earthquakes, hurricanes, and cold weather events. You know they are coming, but they are impossible to predict when and where they will happen. So, how do you forecast unexpected opportunities? How…
2018 is just around the corner. How far along is your marketing planning?
It’s not even December, but doesn’t it feel like Christmas is already in full swing? And what happened to Thanksgiving? Though the sugarplums dancing in our heads are nice, it all serves as a stark reminder that the year is…