Blog Archives - Page 10 of 12 - Wellons Communications

Live Customizer

Posted on March 1, 2016 by Wellons team

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be the “offline reading”…

Choosing a fitting website template is probably the most responsible e-business task of them all…But cheer up, as we’ve prepared a lot of useful tips on this matter for you!

When you need your company to have a new website or if you venture on updating your old webpage with a new look and functionality, the choices are versatile… Assuming that you will go the easy way and choose a theme for your WordPress website, the overall number of characteristics that you will need to keep in mind narrows down significantly. But how do you stay focused on what kind of a template you need and what do you want to get from that template? We recommend focusing on 4 most essential characteristics, each vital for your company’s to have an efficient and long-standing online presence!

These are: Design or Visual Looks; Functionality; Easy Installation and Administering & Google-friendliness. All the WordPress themes that we have here have had a vast team of professional designers sketching, working and executing the ultimate visual look for it. With such a wide range of choices at hand, we strongly advise you to stick to the WordPress Theme that is based on your business’ or a closely related field. Either way, thanks to all the diversity here you will be able to choose a Theme that can be either of a formal color scheme with some light colors in it or a more vivid one, featuring bold textures and hues!

“Design & Functionality are the main features to focus on when you are about to choose the permanent look for your website!”

Each business niche may require a unique functionality of its own… With that notion in mind, our team of professional WordPress coders has been working day and night to roll out a definitive collection of built-in WordPress plugins, that come with each of our WordPress themes… Due to the fact that this is a WordPress theme, the process of installing it and using it is truly as easy as it gets! Read our documentation to understand how fast you can go from purchasing a TemplateMonster WordPress theme to actually using it as a live skin for your company’s webpage. Also, the WordPress CMS (Content Management System) allows you to easily change the content (text; multimedia; blocks; pages) of any part of your new theme!

In the modern days of a very tight online business competition, ranking high in such search engines as Google, Bing or Yahoo is critical. With the help of our heavy customizations, each of our Business WordPress Themes is enhanced with optimized features. Believe us, Google will just love crawling your new website! All in all, feel free to browse our Business WordPress Themes category and you will definitely find a new look for your company’s website!

Getting to another level of design and functionality.

Posted on February 12, 2016 by Wellons team

Getting to another level of design and functionality.Adam Smith

One of the main tasks of any digital advertising agency is to keep track of all campaign stats.

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed… Email newsletters are just as effective when working with existing customers, as they were from the very start. With whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.

The conversational news roundup TheSkimm, for instance, stated that it has over three million subscribers. Lena Dunham and Jenni Konner’s Lenny Letter claims hundreds of thousands. That reach is valuable when drawing readers to websites’ homepages and keeps getting tougher. Both are now focused on building sustainable businesses, backed by venture capital at TheSkimm and by magazine powerhouse Hearst in the case of Lenny. But another newsletter flagged an unexpected challenge last week, one that caused its founders to re-evaluate their primary method of distribution and introduce an app to complement it.

Email marketing stays the most efficient tool

“A week into launch, we had a couple thousand subscribers and a 70% open rate,” they wrote, under the headline “The Problem With Email Newsletters.” As they got more comfortable with MailChimp, the service they used to manage and send Clover Letter, they said they began adding “GIFs and Instagrams and other things that made the experience feel that much more exciting than your average promotional letter in the box… And that’s when our open rate began to drop off the cliff…” But, the two wrote, the drop wasn’t because readers were actually opening Clover Letter less often.

Thus, large newsletters can get “clipped” by email programs, which hurts the open rate because the image is located at the very bottom of the email. Gmail, for example, clips emails that are larger than 102kb and puts everything beyond that mark behind a link that says “See the entire message.” Recipients who open the email and read much of it but don’t click that link will never give the tracking image a chance to work.

Also, the part of the problem may be the “offline reading” option, used by many people worldwide. It means that they mail client app loads the letter, but when they open it does not necessarily mean that they will have an Internet connection at that time.

Your Ad Agency Needs a Bigger Content Dept

Posted on January 12, 2016 by Wellons team

Choosing a fitting website template is probably the most responsible e-business task of them all…But cheer up, as we’ve prepared a lot of useful tips on this matter for you!

“Design & Functionality are the main features to focus on when you are about to choose the permanent look for your website!”

Site Speed and Search Engines Optimization Aspects.

Posted on January 12, 2016 by Wellons team

Choosing a fitting website template is probably the most responsible e-business task of them all…But cheer up, as we’ve prepared a lot of useful tips on this matter for you!

“Design & Functionality are the main features to focus on when you are about to choose the permanent look for your website!”

In the Lab. Introducing Our Team

Posted on January 11, 2016 by Wellons team

One of the main tasks of any digital advertising agency is to keep track of all campaign stats.

Email marketing stays the most efficient tool

Public relations provides a recipe for success for restaurants on Orlando’s International Drive

Posted on April 30, 2015 by Wellons team

Though new food fads are created daily in the restaurant business, it is often the old favorite dishes and drinks that are top sellers.

The Orlando Eye at I-Drive 360

The same is true is in restaurant marketing. Public relations – announcing your story before everyone else does it for you – has been around for years. Some might say that public relations and its main dish, the press release, are old news in today’s digital age. Yet PR is still the building block for restaurant success and a key step to customer credibility.

For owners with an eye on the bottom line, restaurant PR can produce results. It can get people talking about your restaurant, your new space or your new menu.

Wellons Communications has had success with restaurants across the Sunshine State, launching new restaurants and keeping existing brands in the public eye – no matter where the customer gets their news.

This month kicks off the celebration for Orlando I-Drive 360, a new entertainment complex with the Orlando Eye, attractions and host of wonderful shopping and dining options. Our agency is proud to play a part in the promotion of this new mecca for tourists. We were honored to open Tin Roof, a restaurant and live music venue, as well as Cowgirls Rockbar.

We also opened and partied with McFadden’s Restaurant and Saloon in the neighboring complex Vue at 360. For each of the openings we used public relations to help find qualified staff, educate food media on new signature dishes and create credible media buzz that brings people in the door.

At Wellons Communications, we don’t make the food – but we do make it sizzle.

Stop. Think. Remember the reason for Memorial Day

Posted on May 23, 2014 by Wellons team

In today’s commercial world, some might think the reason for this holiday weekend is to give retailers a chance to sell mattresses at a discount or more beer for your holiday cookout.

A visit to the Lawton House in a Oviedo brings this weekend into sharp focus. For the second year in a row, the historic house in Oviedo is hosting a tribute to the men and women of Florida who have paid the ultimate sacrifice while serving our country.

There will be a Memorial Day service at 9 AM Saturday to honor all of our fallen heroes. The crosses on Lawton’s front lawn are an important reminder of the dedication and sacrifice Americans are willing to give to protect our freedom – both here at home and around the globe.

Jim Vanderbleek built more than 370 crosses – one for every military member from Florida who died while serving in Iraq and Afghanistan. Each cross holds a wreath created by 17 year old Conner MacFarlane and refurbished by his 14 year old sister Chloe. One of the crosses is in honor of their father, who died in Afghanistan in 2012.

The Memorial Day events are a joint effort of the First United Methodist Church of Oviedo’s Military Support Team, area churches, Jim Vanderbleek and Girl Scout Troop 538.

The Lawton house is located at 200 West Broadway.

Festival of Trees: Bringing Art and the Holidays Together

Posted on November 18, 2013 by Wellons team

A dedicated group of women tackles a tremendous task year after year for a cause they adore. Along the way they have made the Orlando Museum of Art the place to go to kick off the holiday season.

The Council of 101, a volunteer fundraising arm of the museum, hosts the Festival of Trees annually each November. For nearly three decades, the group has decked the halls of the art museum with lavishly trimmed trees, exquisite gingerbread homes and fanciful holiday wreaths. It is sight to behold!

The hard work of the council – as well as countless number of designers that make the trees and holiday goodies – have raised millions to support the operation of the museum and help the Loch Haven Park cultural center thrive.

The Festival runs through Sunday, November 24. Youngsters can visit Santa, while mom and dad can get inspiration for their holiday decorating. Better yet, you can buy a tree and have it delivered right to your home!

The Festival got off to a rousing start with Orlando Mayor Buddy Dyer lighting the signature tree. See the fun for yourself and know you are doing your part to support the arts in Orlando here: http://youtu.be/OZm9XOsOaaI

For more information about Festival of Trees, please visit: http://www.omart.org/events/festival-trees-glitters

Facebook finding out teens are not a sure thing

Posted on June 21, 2012 by Wellons team

The popularity of social media sites for younger demographics are as fickle as a teenage romance. The USA Today reported that teens are now looking beyond Facebook. They are looking for cooler sites, perhaps where parents are not monitoring their every move or off-color comment.

Facebook, which is under increasing scrutiny after its disappointing IPO, is seeing its growth rate slow. Facebook’s unique visitors are up a mere 5 percent over the previous year, according to researcher Comscore.

What does all this mean for businesses that are just starting to dip their toes into social media? If your core audience is a younger demographic, you need to constantly monitoring the ups and downs of social media, so you can best reach your audience.

For other businesses, the best approach is to have a marketing plan, review it regularly and stick to your plan.

Business owners should always keep their eye on the bottom-line, and consistently ask themselves, “What do all these twists and turns mean for my sales opportunities?” It is likely that by the time businesses have ramped up to meet a social media trend the younger demo has already moved on to the next hot thing.

Heads will roll if you don’t push sales

Posted on September 9, 2011 by Wellons team

burger-king Even some of the biggest heads in the business will find themselves out of a job if they don’t help sales.

Just ask the Burger King.

The King was dethroned recently, after his wacky, teen-targeting commercials weren’t pulling in customers. Sales for Burger King are down 6 percent in the first quarter. These ads were replaced with the California Whopper, a serious image twist touting fresh and favor-full ingredients.

It’s all about the change in the market. You can see the “Whole Foods effect” in all the top advertising campaigns; McDonald’s, Subway and even 7-eleven.

Sorry King, we like your commercials full of silly antics, but they certainly did not have us in the drive thru.