As the COVID-19 pandemic was making headlines earlier this year and businesses began to close, there were many questions as to how businesses should communicate to customers. Now, as states across the country slowly begin to open up again, there…
Tag: public relations
Top social media post ideas for businesses
If you have a business, chances are you realize the value of social media. (If not, there are so many reasons you should consider it!) Creating content for a business page, however, is vastly different from updating and maintaining a…
Why you need to say “Thank You” to your clients
There is no better time to express your gratitude for the business of your clients than to simply wish them well for the holidays. Yet, surprisingly, sending a simple and direct message to your clients to let them know that…
Bring your story to life with visuals
People often think of public relations and journalism in terms of the written word. Mention “public relations” and people immediately think of “press releases.” Say “journalism” and people connect it with “stories.” Both perceptions are only the tip of the…
Why you need to keep your PR plan fresh and flexible
Let’s start with an assumption we can all agree upon. You must have a plan to succeed in business. If you don’t know what you want to accomplish, you will never arrive at your destination. It’s no different in public…
Crisis communications: How prepared is your business?
When you hear “crisis communications,” your first reaction might be “It won’t happen to me.” After all, you’re just a business—not the target of something you’d see on the news. And you’re right—mostly. While you probably won’t suffer some kind…