The new year is almost upon us and, with the pandemic still raging full-bore, it is challenging to try and look too far ahead. As difficult as it is to forecast the future, making preparations for what we can reasonably…
Tag: public relations strategy
Use visual storytelling to make your message stand out
The competition for your attention has never been so fierce. From the time your alarm goes off and you check the news to the moment you check tomorrow’s weather and click the television remote before going to sleep, you are…
Why you need to think about crisis communications now (and how to start)
With everything 2020 has thrown at businesses, it’s probably not too hard to imagine why your business might need a crisis communications plan. There have been countless lessons over the past few months of businesses tackling crisis head on, and…
Reopening communication tips for businesses after coronavirus
As the COVID-19 pandemic was making headlines earlier this year and businesses began to close, there were many questions as to how businesses should communicate to customers. Now, as states across the country slowly begin to open up again, there…
The power of storytelling in businesses
One of the most powerful tools in your marketing arsenal is also one of the simplest to develop and put to work for you. It’s storytelling—the art of sharing your story and explaining how your business or service helps customers.…
Facing coronavirus: How to craft business communications during crisis
Like many of you, we at Wellons Communications have been closely following the developments related to COVID-19, or coronavirus, over the last week. We have been in constant contact with our clients through this time, helping them craft communications to…