With everything 2020 has thrown at businesses, it’s probably not too hard to imagine why your business might need a crisis communications plan. There have been countless lessons over the past few months of businesses tackling crisis head on, and…
Tag: public relations orlando
Facing coronavirus: How to craft business communications during crisis
Like many of you, we at Wellons Communications have been closely following the developments related to COVID-19, or coronavirus, over the last week. We have been in constant contact with our clients through this time, helping them craft communications to…
Beyond the elevator speech: Five questions you need to answer for your business
We’ve all heard the importance of having an “elevator speech” that tells your audience what you do and how important your product or service is to them. We at Wellons Communications agree with the idea of a short, punchy message.…
Why you need to say “Thank You” to your clients
There is no better time to express your gratitude for the business of your clients than to simply wish them well for the holidays. Yet, surprisingly, sending a simple and direct message to your clients to let them know that…
Bring your story to life with visuals
People often think of public relations and journalism in terms of the written word. Mention “public relations” and people immediately think of “press releases.” Say “journalism” and people connect it with “stories.” Both perceptions are only the tip of the…
Are you too much in love with social media?
Social media—and its hold on businesses that are seeking to sell to those millions of fans—has dramatically changed how we market to wanna-be clients. Businesses like to call on social media because it is relatively inexpensive, allows rapid formulation of…