One of the most powerful tools in your marketing arsenal is also one of the simplest to develop and put to work for you. It’s storytelling—the art of sharing your story and explaining how your business or service helps customers.…
Tag: public relations firm
Facing coronavirus: How to craft business communications during crisis
Like many of you, we at Wellons Communications have been closely following the developments related to COVID-19, or coronavirus, over the last week. We have been in constant contact with our clients through this time, helping them craft communications to…
Bring your story to life with visuals
People often think of public relations and journalism in terms of the written word. Mention “public relations” and people immediately think of “press releases.” Say “journalism” and people connect it with “stories.” Both perceptions are only the tip of the…
Groupon: Accounting principles up to 50 percent off
Ok, so maybe the headline of this is tad unfair and technically incorrect. However, there is no denying that Groupon’s reputation has stung in recent days because the popular Chicago-based online coupon company overstated its financial position in its first…