Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard…
Tag: PR
U.S. in a PR nightmare with no end in sight
Posturing with no results behind it will lead to very bad PR – just ask the federal government. For most of the past month, consumers, big businesses and small businesses held their breath while our so-called leaders debated raising the…
The Value of Social Media: What’s a Tweet Really Worth?
Most businesses—large and small alike—are urged to get in on the social media game in order to connect with customers, build SEO and ultimately increase sales. But what is a Tweet or a Facebook message or even a LinkedIn connection…
Reputation Repair, Social Media and Kanye West
For the second year in a row, Kanye West stole the show at last night’s MTV Video Music Awards. Last year, the performer snatched the microphone from Taylor Swift during her acceptance speech, to tell the world that Beyonce’s video…
Unlocking the PR Power of #Twitter
From your mood to the movement of your favorite rapper, there’s a lot we can learn from Twitter. For one, the U.S. West Coast is happier than the East Coast—or so say Northeastern and Harvard researchers, who mapped out a…
Going Gaga for PR
Head over to Entertainment Weekly or MTV’s Buzzworth Blog, and you may notice: America’s favorite poker face is looking a little pixilated these days. Media attention has swarmed around Ripley’s Believe It or Not! and its recent acquisition of a…