Unexpected marketing opportunities are akin to natural disasters like earthquakes, hurricanes, and cold weather events. You know they are coming, but they are impossible to predict when and where they
The #WinterOlympics have swept the nation and many have turned their attention to Pyeongchang. But the deluge of coverage isn’t just on your TV. Post after post about the Olympics are likely filling u
Think for a moment about all the distractions that compete for attention in your work life. Phone calls, texts, emails, meetings. Questions from employees. Questions from clients. Unanticipated inter
While people across the country held their breath watching Alabama’s last-second defeat of Georgia in the College Football Playoff National Championship on Monday, some in Orlando slept soundly. We c
Now is the time when prognosticators pull out the crystal ball and give their best shot at predicting the future—and we at Wellons Communications are no different. We enjoy looking ahead, but what’s
It’s not even December, but doesn’t it feel like Christmas is already in full swing? And what happened to Thanksgiving? Though the sugarplums dancing in our heads are nice, it all serves as a stark r
It's fun to have a new toy for your business, and it can definitely feel like a win to finish a big project, like a website redesign. Knowing how you're going to use a new tool - and how it's going to
Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it wi
Late August and early September 2017 will be remembered in history because of the enormous impact of Hurricanes Harvey and Irma. But how are you going to be remembered for how you responded to the ne
Sometimes you make news and don’t even know it. Other times, you have a big story to tell, but you fail to capitalize on it. Companies that generate positive publicity are often the first to respond
When you step back and examine what you say to potential customers, how consistent is your message? Does your message say the same thing every time? Or does it introduce a new thought to an audience
Take a look at almost every headline in today’s news. Terrorist attacks, investigations, tweetstorm responses – bad news (or the threat of bad news) is the subject of almost every headline. In the mi
We are already half way through 2017 — can you believe it? We’re betting those New Year’s resolutions are feeling a long way off. But what about your goals for your business? Just like the daily tri
On Sunday morning, a United Airlines gate attendant barred two teenage girls from boarding a flight from Denver to Minneapolis because they were wearing leggings. News of the leggings incident went vi
More than 80 percent of Americans have a social media presence. If you’re not using social media as part of your marketing strategy, you’re missing out. Social media marketing can be extremely effect
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