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UCF Knights: Marketing and Football Champions

While people across the country held their breath watching Alabama’s last-second defeat of Georgia in the College Football Playoff National Championship on Monday, some in Orlando slept soundly. We c

Five predictions for marketing in 2018

Now is the time when prognosticators pull out the crystal ball and give their best shot at predicting the future—and we at Wellons Communications are no different. We enjoy looking ahead, but what’s

2018 is just around the corner. How far along is your marketing planning?

It’s not even December, but doesn’t it feel like Christmas is already in full swing? And what happened to Thanksgiving? Though the sugarplums dancing in our heads are nice, it all serves as a stark r

Communication is all about consistency

It's fun to have a new toy for your business, and it can definitely feel like a win to finish a big project, like a website redesign. Knowing how you're going to use a new tool - and how it's going to

Want to reach your customers? You gotta run.

Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it wi

Crisis PR: When the storm hits, how will you respond?

Late August and early September 2017 will be remembered in history because of the enormous impact of Hurricanes Harvey and Irma. But how are you going to be remembered for how you responded to the ne

How to get more media coverage for your company

Sometimes you make news and don’t even know it. Other times, you have a big story to tell, but you fail to capitalize on it. Companies that generate positive publicity are often the first to respond

Say it again…and again…and again…

When you step back and examine what you say to potential customers, how consistent is your message? Does your message say the same thing every time? Or does it introduce a new thought to an audience

Say it with a smile: When humor works in communications

Take a look at almost every headline in today’s news. Terrorist attacks, investigations, tweetstorm responses – bad news (or the threat of bad news) is the subject of almost every headline. In the mi

Don’t wait until the new year to change your communications strategy

We are already half way through 2017 — can you believe it? We’re betting those New Year’s resolutions are feeling a long way off. But what about your goals for your business? Just like the daily tri

What companies can learn about crisis PR from the United Airlines leggings incident

On Sunday morning, a United Airlines gate attendant barred two teenage girls from boarding a flight from Denver to Minneapolis because they were wearing leggings. News of the leggings incident went vi

Social media delivers results

More than 80 percent of Americans have a social media presence. If you’re not using social media as part of your marketing strategy, you’re missing out. Social media marketing can be extremely effect

Let’s be clear: Why clarity is essential in your communications

With a multitude of changes unfolding as 2017 moves forward, we are increasingly seeing what kind of turmoil can transpire if communications are not perfectly clear. Ask yourself “How clear are the m

Make a realistic New Year’s resolution for your business

Around this time of the year, we are bombarded with reminders to prepare New Year’s resolutions. Many of us dutifully scribble down five or six resolutions, and by Jan. 3, have already buried them am

Get real: In a world of fake news, authentic content is king

If you’ve been reading the news recently, you know that the news itself has been making headlines—specifically so-called “fake” news sites and their effect on the election. Google has been called out

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