If you’ve been reading the news recently, you know that the news itself has been making headlines—specifically so-called “fake” news sites and their effect on the election. Google has been called out for algorithms that allow fake sites to rise…
Category: Communications Strategy
Are you asking yourself “What changes do I need to make for 2017?”
With 2016 rapidly running out of days, it’s that time of year when one starts asking “How well is my business doing?” and “What kinds of changes should I be considering?” You may want to start by asking yourself these…
Communicate your Benefits in “Plain Speak”
Successful communication is not about doing more. It’s about maximizing what you are already doing. Here’s an example: Take a look at your website and your brochure. Ask yourself “Will readers immediately understand what I do?” and “Does my website…
Pokémon Go marketing lessons: You gotta catch ‘em all
Pokémon Go is less than a month old, and there’s almost no chance you haven’t heard about it. The game became an overnight sensation, quickly topping Twitter’s daily users and grabbing at Facebook’s engagement. Some millennials have been calling it…
The value of keeping it simple
It has never been more challenging to be a consumer than it is in 2016. Today’s channels of communications are so numerous and pervasive that they have become annoying. Your content now competes with about 30 trillion other indexed pages…
Online reading: Changing the way we think
In today’s society, it’s getting easier and easier to reach for our phones and tablets to read the latest news story, article or book. Businesses and classrooms are turning away from mail-outs and textbooks in favor of marketing emails and…