Whatever product or service you are marketing, it’s the most important product service in the world…to you. That’s because your livelihood depends on successfully marketing it. The importance of what you market brings us to attention spans; the all-important length…
“Americans love a winner and will not tolerate a loser.” – Gen. George S. Patton If you count yourself among the winners, then it’s the story of your successes, and what they do for your clients, is a story that…
Some of the questions we receive from our clients — and potential clients — underscore their curiosity about how we go about presenting ideas, known as pitching stories in the PR trade, to news media. Some of the questions we…
Public relations is rooted in effective communications. And, in today’s society, communications increasingly reflects what people see and hear on the internet. Consider these statistics: The average American spends seven hours and four minutes looking at a screen each day.…
When it comes time to hire a PR firm, it is surprising how few businesses spend much time preparing a brief about their enterprise so that the PR firm can present a meaningful approach to addressing their needs. In many…
Ask yourself “In the big picture of my profession or business, what do I want public relations to accomplish for me?” Some of the main goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige,…