When was the last time you looked at your crisis plan? In fact, do you even have a crisis plan? What would you do when a crisis embraced your business? Who would be in charge of managing operational efforts? Who…
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Using Artificial Intelligence in Public Relations
The onset of Artificial Intelligence (AI) in creating information about virtually anything has been sudden and enormously impactful. If you feel your understanding of AI may be lacking and how it is transforming business, you have plenty of company. It…
What’s your elevator pitch?
Whatever product or service you are marketing, it’s the most important product service in the world…to you. That’s because your livelihood depends on successfully marketing it. The importance of what you market brings us to attention spans; the all-important length…
Are you capitalizing on your winning stories?
“Americans love a winner and will not tolerate a loser.” – Gen. George S. Patton If you count yourself among the winners, then it’s the story of your successes, and what they do for your clients, is a story that…
The inside scoop about pitching stories
Some of the questions we receive from our clients — and potential clients — underscore their curiosity about how we go about presenting ideas, known as pitching stories in the PR trade, to news media. Some of the questions we…
Make your onscreen messages count
Public relations is rooted in effective communications. And, in today’s society, communications increasingly reflects what people see and hear on the internet. Consider these statistics: The average American spends seven hours and four minutes looking at a screen each day.…