As the COVID-19 pandemic was making headlines earlier this year and businesses began to close, there were many questions as to how businesses should communicate to customers. Now, as states across the country slowly begin to open up again, there…
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Cut through the clutter and make your voice heard
As we head toward the rest of 2020, the challenge of effectively projecting your message — and unique characteristics — to your target audiences is going to be increasingly difficult. Media will remain neck-deep in coverage of the presidential race,…
How to prepare for media interest now
A great TV story about your business’s latest charity effort runs on the 10 p.m. news. The local business journal publishes a feature on your growth strategy. The trade publication your partners read runs an item on your latest product.…
The power of storytelling in businesses
One of the most powerful tools in your marketing arsenal is also one of the simplest to develop and put to work for you. It’s storytelling—the art of sharing your story and explaining how your business or service helps customers.…
Facing coronavirus: How to craft business communications during crisis
Like many of you, we at Wellons Communications have been closely following the developments related to COVID-19, or coronavirus, over the last week. We have been in constant contact with our clients through this time, helping them craft communications to…
Involve your PR firm at the start of marketing planning
When businesses put together important marketing initiatives, it’s surprising how many times publicity and public relations are treated as an afterthought. In an overwhelming number of instances, organizations invest enormous energy and time into involving their advertising agencies at the…