At Wellons Communications, we embrace the notion that we now live in the Digital Age of marketing. That’s because the amount of time Americans now spend daily on the Internet continues to grow and has become a cornerstone of how…
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3 ways to help your audience understand your marketing message
Sometimes it seems like the pace at which the Internet has revolutionized marketing and communications is overwhelming. The sheer volume of communications that float across your computer screen, along with all the outside communications you see every day, is far…
Happy holidays from Wellons Communications
“Deck the halls with boughs of holly ‘Tis the season to be jolly Don we now our gay apparel Troll the ancient Yuletide carol” – Opening lyrics to Deck the Halls The holidays are, indeed, the season to be jolly.…
Aim at influencers to bolster your marketing program
In its most basic form, public relations centers around reaching people or organizations who shape and influence perceptions and opinions. It is PR’s role to persuade people that your business is the correct answer to whatever you are marketing. The…
The importance of “positioning” in your marketing program
Marketers are fond of talking about “positioning” their product or service in their competitive marketplace. Often, marketers fall in love with the notion that if they simply advertise or talk about what they do, they have successfully positioned their product.…
Are you keeping up with marketing’s fast-moving changes?
“Often, as classic marketers, we think there is only one way to do things. Now, out of necessity, we are discovering there are new ways to get the job done.” – Rand Harbert, Chief Marketing Officer, State Farm Insurance Changes…