One of the most respected publicists in tourism marketing, Suzanne McGovern, who played a key role within the marketing team that opened Walt Disney World in 1971, had a mantra to which she never let go: “Tell ‘em what you…
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A special event can fit into your marketing plan…if used wisely
You’ve probably seen the old black-and-white movies featuring Mickey Rooney and Judy Garland sitting on the front porch, legs crossed, a puzzled look on their faces as they ponder some kind of challenge, and suddenly one of them excitedly blurts…
Is your business ready for the media spotlight?
Business owners and key executives are always eager for their enterprise — and themselves — to generate positive media recognition. The attention and media spotlight validate their business as a leader in their business category and underscores their leadership as…
Time to freshen up your crisis communications plan
When was the last time you looked at your crisis communications plan? In fact, do you even have a crisis plan? What would you do when a crisis embraced your business? Who would be in charge of managing operational efforts?…
Using Artificial Intelligence in Public Relations
The onset of Artificial Intelligence (AI) in creating information about virtually anything has been sudden and enormously impactful. If you feel your understanding of AI may be lacking and how it is transforming business, you have plenty of company. It…
What’s your elevator pitch?
Whatever product or service you are marketing, it’s the most important product service in the world…to you. That’s because your livelihood depends on successfully marketing it. The importance of what you market brings us to attention spans; the all-important length…