With publicity, you beat your own drum. You seek recognition from media outlets with coverage providing you with a powerful means of reaching audiences with a message about your product or service. Media, like any sound informational resource, will call…
Sometimes you find yourself at a loss at how to find a way to put your product or service into the news. That means you have to find a way to inject yourself into the news. So, what do you…
At Wellons Communications, we remind ourselves every single day, “The only reason marketing — and public relations — exist is to help people sell products or ideas.” That said, we aim to generate results. But, like any effective approach to…
One of the most respected publicists in tourism marketing, Suzanne McGovern, who played a key role within the marketing team that opened Walt Disney World in 1971, had a mantra to which she never let go: “Tell ‘em what you…
You’ve probably seen the old black-and-white movies featuring Mickey Rooney and Judy Garland sitting on the front porch, legs crossed, a puzzled look on their faces as they ponder some kind of challenge, and suddenly one of them excitedly blurts…
Business owners and key executives are always eager for their enterprise — and themselves — to generate positive media recognition. The attention and media spotlight validate their business as a leader in their business category and underscores their leadership as…