The New Year is right ahead. Have you drafted your story/vision for the coming year? It’s likely that you have a story to tell and may not even realize it. Many businesses have stories about their progress, new programs, expansions…
Year: 2011
Heads will roll if you don’t push sales
Even some of the biggest heads in the business will find themselves out of a job if they don’t help sales. Just ask the Burger King. The King was dethroned recently, after his wacky, teen-targeting commercials weren’t pulling in customers.…
What do the media and hurricanes have in common?
Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard…
Marketing to Mommies
Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best – mom. Recently McDonald’s rolled out a down-sized French fry portion and added apples to every…
U.S. in a PR nightmare with no end in sight
Posturing with no results behind it will lead to very bad PR – just ask the federal government. For most of the past month, consumers, big businesses and small businesses held their breath while our so-called leaders debated raising the…
Netflix #fails with fans
Netflix was instrumental in changing the movie rental process. The old corner video store was out – DVD delivery by mail and instant online streaming was in. However, in the midst of backlash against a recent price hike, Netflix has…