When businesses put together important marketing initiatives, it’s surprising how many times publicity and public relations are treated as an afterthought. In an overwhelming number of instances, organizations invest enormous energy and time into involving their advertising agencies at the…
If you have a business, chances are you realize the value of social media. (If not, there are so many reasons you should consider it!) Creating content for a business page, however, is vastly different from updating and maintaining a…
We’ve all heard the importance of having an “elevator speech” that tells your audience what you do and how important your product or service is to them. We at Wellons Communications agree with the idea of a short, punchy message.…
There is no better time to express your gratitude for the business of your clients than to simply wish them well for the holidays. Yet, surprisingly, sending a simple and direct message to your clients to let them know that…
People often think of public relations and journalism in terms of the written word. Mention “public relations” and people immediately think of “press releases.” Say “journalism” and people connect it with “stories.” Both perceptions are only the tip of the…
When we first sit down with clients, one of the things we consistently hear is “We want to become better known. We need recognition for our product (or service).” Public relations, of course, goes considerably beyond getting recognition in print,…