You’ve probably heard of influencer marketing before. Maybe the term brings to mind visions of Kylie Jenner sharing a product she loves on Instagram, and it seems out of reach for your business. But to be honest, that’s just not…
Tag: wellons communications
Why COVID-19 could be your opportunity for media coverage
We’re all numbed by the overwhelming amount of information doled out daily by public health officials, governmental officials and other well-meaning organizations. Wear masks. Keep your distance. Wash your hands. It’s a mantra we have heard—and lived—daily since COVID began…
Why you need to think about crisis communications now (and how to start)
With everything 2020 has thrown at businesses, it’s probably not too hard to imagine why your business might need a crisis communications plan. There have been countless lessons over the past few months of businesses tackling crisis head on, and…
Does your agency do that? The service you need to take advantage of
When your agency crafts a social media strategy that gives you a great ROI, it’s amazing. When they knock it out of the park with a huge media hit, it’s impressive. When they execute on an email campaign that boosts…
Lean on simple messaging and graphics to tell your reopening story
What’s the best way to re-establish commerce as we knew it before the onset of COVID-19? Truth be told, no one has all the answers. And, there is no “one size fits all”. Whatever approach you adopt for reopening must…
Cut through the clutter and make your voice heard
As we head toward the rest of 2020, the challenge of effectively projecting your message — and unique characteristics — to your target audiences is going to be increasingly difficult. Media will remain neck-deep in coverage of the presidential race,…