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Tag: public relations

Don’t be a dope: drug scandal leads to sponsor fall out

Lance Armstrong. American professional road racing cyclist. Seven-time winner of the Tour de France. World champion of the sport. And a bona fide dope. In light of strong evidence of the use of performing-enhancing drugs, the U.S. Anti-Doping Agency has…

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Facebook frenzy in the Zimmerman case

Social media sites have transpired past our everyday lives and into the courtrooms. Just look at the Trayvon Martin case and current trial against his killer George Zimmerman. Zimmerman’s team of lawyers has now entered the social media fray by…

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Reputation Management in a Modern World

“Glass, china and reputation are easily cracked and never well mended.” – Benjamin Franklin, “Poor Richard’s Almanack” Long gone are the days where figureheads of corporations remain in the shadows. Now, news outlets and the public are putting the spotlight…

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What do the media and hurricanes have in common?

Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard…

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U.S. in a PR nightmare with no end in sight

Posturing with no results behind it will lead to very bad PR – just ask the federal government. For most of the past month, consumers, big businesses and small businesses held their breath while our so-called leaders debated raising the…

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The Value of Social Media: What’s a Tweet Really Worth?

Most businesses—large and small alike—are urged to get in on the social media game in order to connect with customers, build SEO and ultimately increase sales. But what is a Tweet or a Facebook message or even a LinkedIn connection…

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