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Communicate your Benefits in “Plain Speak”

Successful communication is not about doing more. It’s about maximizing what you are already doing. Here's an example: Take a look at your website and your brochure. Ask yourself “Will readers imme

How to get more love out of your social media marketing

Chances are you’ve seen a celebrity or public figure singing the praises of a certain product, only to be followed by a #sp or #spon. The rise in popularity of Facebook, Twitter, Instagram and Snapcha

Social media lessons from The Bachelorette

Whether you love it, or love to hate it, The Bachelorette is one of the most successful reality series on TV. But perhaps the only thing more entertaining than the on-screen drama is the social media

Pokémon Go marketing lessons: You gotta catch ‘em all

Pokémon Go is less than a month old, and there’s almost no chance you haven’t heard about it. The game became an overnight sensation, quickly topping Twitter’s daily users and grabbing at Facebook’s

Using consistency to break through to your target audiences

When you communicate what you do and how you do it, how consistent is your messaging? When you describe your business – and the benefits you provide your customers – do you say the same thing every t

What New Did We Learn About Email Open Rates from Mailchimp?

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start.  Also

The value of keeping it simple

It has never been more challenging to be a consumer than it is in 2016. Today’s channels of communications are so numerous and pervasive that they have become annoying. Your content now competes with

Facebook Changes Its Video Features Again

Last week, Wendy's and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos bef

What Beats the Superbowl Ads Budget?

Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial that's t

Online reading: Changing the way we think

In today’s society, it’s getting easier and easier to reach for our phones and tablets to read the latest news story, article or book. Businesses and classrooms are turning away from mail-outs and tex

Advice for new PR and communications graduates

It’s almost unavoidable on social media this month. Tons of photos happy college graduates in caps and gowns are filling your feed. But what kind of future awaits these new job seekers, especially th

PPD Viewing Deal and ESPN

When it comes to big sports and the kind of deals that are made there, new twists and turns can be game-changing. In exactly such a manner, a recent marketing move by the NFL team and their partners s

Is It Possible to Target Baby Boomers on the Web?

The U.S. senior population is expected to double by 2050. And while they're staying healthier longer, and living longer too, these ads deftly demonstrate that life's packed with curveballs you don't e

Why We Should Use Far More Phygital

When we talk about the technology one steadfast trend is the arrival of new buzzwords and phrases. This year it seems the term "phygital" is the big word when it comes to retail customer experience. T

Programmatic Advertising in 2017

Can it? Surprise surprise, big data and through marketing research gets even more interest by marketing agencies and departments this year than the previous year. Investment in data driven marketing c

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