The onset of Artificial Intelligence (AI) in creating information about virtually anything has been sudden and enormously impactful. If you feel your understanding of AI may be lacking and how it is transforming business, you have plenty of company. It…
“Americans love a winner and will not tolerate a loser.” – Gen. George S. Patton If you count yourself among the winners, then it’s the story of your successes, and what they do for your clients, is a story that…
The new year is just around the corner. You are likely at the point of wrapping up your marketing plan…and budget…for 2023. Before you finalize your 2023 marketing plan, however, ask yourself four important questions: Is the marketing plan delivering…
What’s your plan when a business problem pops up that is totally unforeseen? What’s your order of response to an event that is unanticipated, troublesome, and not even your fault? Who steps up to represent your organization? Who determines how…
Looking for an inexpensive way to get an edge on your competitors or gain a powerful new connection with your target market? Consider these observations about video marketing and think, for a moment, how this relates to your marketing and…
If you run your own business—or oversee a significant operation of someone else’s business—you are always conscious that you are only one mishap away from an incident that could derail all the hard work you have put into establishing the…