Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard…
Category: Communications Strategy
Marketing to Mommies
Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best – mom. Recently McDonald’s rolled out a down-sized French fry portion and added apples to every…
What can marketers learn from Oprah?
After a 25-year reign on daytime television, Oprah said goodbye in May. Even if she’s off the small screen, Oprah’s influence leaves a lasting impression. As we reminisce about freebies and star-studded specials it’s important to consider the lessons we’ve…
Reputations can change in the blink of an eye
A week ago Mike Haywood had the reputation as a great young football coach with a very bright future. After all, he was the first choice to be the next football coach at the University of Pittsburg – a top…
Rocketing your way to a PR problem: Taking liberties with the truth before Congress
What’s happening to Roger Clemens is a Public Relations teaching opportunity. Clemens has been indicted on lying before Congress. The seven-time Cy Young award-winner was the most dominating pitcher of the steroid era in baseball. That goes to figure, because…
No PR…er Soup…for You
When positive press comes along, most businesses see it as a good thing. After all, a lengthy story in let’s say The New York Daily News or a 2-minute slot on CBS’s The Early Show can do wonders in terms…