Advertisement for the 2010 World Cup touts that one game changes everything. How right they are. One defender caught napping—or an unfocused goalie (need we mention England’s Robert Green?)—and a game, if not an entire cup, can be lost. Lose…
Category: Communications Strategy
The Power of a Good Mea Culpa
-by Frank Wolff, Media Relations Director Here’s a PR tip that applies to BP and all businesses big and small: don’t underestimate the power of a good mea culpa. Merriam-Webster defines mea culpa as a formal acknowledgment of personal fault…
Fact is—The Media Likes Facts
I enjoy The Count column in The Wall Street Journal. The column has interesting numbers and stats about sports or the sporting community. On Wednesday, WSJ reported in a big bold red number a fun fact about the new Consul…
A lesson in bad media relations
There was an old Saturday Night Live sketch that featured a character named Leonard Pinth-Garnell . He was an arts critic who showcased the worst in everything; Bad Playhouse, Bad Cinema, Bad Opera, etc. The audience got to witness a…
Grandstanding makes for bad PR
Today we’ll look at how to handle public relations and media relations THE WRONG WAY with some help from a pair of special guests: the federal government and Mel Gibson. Lesson #1 – choose your words carefully and say what…
A picture of Palin is worth 1,000 books
I love Sarah Palin. Actually, let me be clearer – I love Sarah Palin’s public relations team. Her glamour shot center cover of USA Today on Friday, Dec. 11 was stunningly good. For a losing vice-presidential candidate who quit her…