We’re all numbed by the overwhelming amount of information doled out daily by public health officials, governmental officials and other well-meaning organizations. Wear masks. Keep your distance. Wash your hands. It’s a mantra we have heard—and lived—daily since COVID began…
With everything 2020 has thrown at businesses, it’s probably not too hard to imagine why your business might need a crisis communications plan. There have been countless lessons over the past few months of businesses tackling crisis head on, and…
When your agency crafts a social media strategy that gives you a great ROI, it’s amazing. When they knock it out of the park with a huge media hit, it’s impressive. When they execute on an email campaign that boosts…
What’s the best way to re-establish commerce as we knew it before the onset of COVID-19? Truth be told, no one has all the answers. And, there is no “one size fits all”. Whatever approach you adopt for reopening must…
As the COVID-19 pandemic was making headlines earlier this year and businesses began to close, there were many questions as to how businesses should communicate to customers. Now, as states across the country slowly begin to open up again, there…
As we head toward the rest of 2020, the challenge of effectively projecting your message — and unique characteristics — to your target audiences is going to be increasingly difficult. Media will remain neck-deep in coverage of the presidential race,…