Photos play an underrated role in digital marketing and public relations. All too often, organizational leaders obsess with the precise language employed in press releases, statements and other written public communications. That’s no surprise as management wants to participate in…
You (and your business) are likely on social media. Maybe you have been for a while, and you’ve got a nice rhythm of posting and engaging with customers and fans. But in the world of digital marketing, nothing stays the…
When was the last time you talked directly with one of your clients or customers to determine what they really think of your service or product? Not just looking over survey results or a quick glance at online responses, but…
ICON Park named Orlando host of NBC Nightly News with Lester Holt As a part of its Across America series, NBC Nightly News with Lester Holt created a special broadcast to showcase U.S. recovery from the pandemic. For the feature,…
How prepared is your business for the inevitable changes that will be impacting how you operate, how you market and how relevant your business is to your key audiences? You may be thinking “Aw…we’ll be doing business pretty much like…
If you’re planning your digital marketing strategy, chances are, you’ve already thought about email marketing. In fact, you might spend a great deal of time thinking about it as you plan for when to send each email, write copy, create…