When positive press comes along, most businesses see it as a good thing. After all, a lengthy story in let’s say The New York Daily News or a 2-minute slot on CBS’s The Early Show can do wonders in terms…
News
Don’t Take the Bait
Two recent news stories reminded me of a good lesson for people facing critical questioning from the media: don’t take the bait. We expect the media to ask tough, fair questions. It’s their job and that’s what they should do. But…
Independence Day on Publicity Stained Beaches
The summer travel season is well underway this weekend with big 4th of July celebrations planned. But how many people will be vacationing along the Gulf Coast in Louisiana, Alabama, Mississippi and our home state of Florida? Independence Day for…
Larry King is Hanging up his Suspenders
Larry King announced that he is retiring from his prime-time cable TV interview show on CNN, where he has been asking the tough questions to celebrities, world leaders and people in the news for a quarter century. For me, the…
The Price of Good PR: Paying for your own Championship Party
Does the price of an NBA Championship include the tab for the citywide celebration after the winning buzzer sounds? In Los Angeles, the answer is yes. The Los Angeles Lakers will likely be amending their annual operating budget to include…
The World Cup of Reputation Management
Advertisement for the 2010 World Cup touts that one game changes everything. How right they are. One defender caught napping—or an unfocused goalie (need we mention England’s Robert Green?)—and a game, if not an entire cup, can be lost. Lose…