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News
Unlocking the PR Power of #Twitter
From your mood to the movement of your favorite rapper, there’s a lot we can learn from Twitter. For one, the U.S. West Coast is happier than the East Coast—or so say Northeastern and Harvard researchers, who mapped out a…
Going Gaga for PR
Head over to Entertainment Weekly or MTV’s Buzzworth Blog, and you may notice: America’s favorite poker face is looking a little pixilated these days. Media attention has swarmed around Ripley’s Believe It or Not! and its recent acquisition of a…
Death of the Internet? I think not.
Prince is getting a lot of headlines for proclaiming the Internet is outdated. “The Internet’s like MTV,” he said to a reporter from The Mirror. “At one time, MTV was hip, and suddenly it became outdated.” He should probably take…
No PR…er Soup…for You
When positive press comes along, most businesses see it as a good thing. After all, a lengthy story in let’s say The New York Daily News or a 2-minute slot on CBS’s The Early Show can do wonders in terms…
Don’t Take the Bait
Two recent news stories reminded me of a good lesson for people facing critical questioning from the media: don’t take the bait. We expect the media to ask tough, fair questions. It’s their job and that’s what they should do. But…