We’ve all heard the importance of having an “elevator speech” that tells your audience what you do and how important your product or service is to them. We at Wellons Communications agree with the idea of a short, punchy message.…
Tag: public relations strategy
Why you need to say “Thank You” to your clients
There is no better time to express your gratitude for the business of your clients than to simply wish them well for the holidays. Yet, surprisingly, sending a simple and direct message to your clients to let them know that…
Bring your story to life with visuals
People often think of public relations and journalism in terms of the written word. Mention “public relations” and people immediately think of “press releases.” Say “journalism” and people connect it with “stories.” Both perceptions are only the tip of the…
Why you need to keep your PR plan fresh and flexible
Let’s start with an assumption we can all agree upon. You must have a plan to succeed in business. If you don’t know what you want to accomplish, you will never arrive at your destination. It’s no different in public…
What is a news peg, and how can you use them to get publicity for your business?
When we first sit down with clients, one of the things we consistently hear is “We want to become better known. We need recognition for our product (or service).” Public relations, of course, goes considerably beyond getting recognition in print,…
Why your business needs a press room, and how to create one
How many times have you gone online to research a prospective client’s organization only to find yourself mired in promotional gobbledygook that fails to clearly state what the organization does? Now, put yourself in the shoes of an enterprising journalist…