Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting like the leaders of the pack. All…
Tag: marketing
Groupon: Accounting principles up to 50 percent off
Ok, so maybe the headline of this is tad unfair and technically incorrect. However, there is no denying that Groupon’s reputation has stung in recent days because the popular Chicago-based online coupon company overstated its financial position in its first…
Google moves offline to reach more people
Even the world’s largest search engine needs a little marketing help sometimes. Despite its previous reluctance to use a traditional integrated marketing plan, Google reportedly spent $213 million in 2011 to advertise its services in the U.S—and the expenses are…