The new year is almost upon us and, with the pandemic still raging full-bore, it is challenging to try and look too far ahead. As difficult as it is to forecast the future, making preparations for what we can reasonably…
Tag: marketing tips
Involve your PR firm at the start of marketing planning
When businesses put together important marketing initiatives, it’s surprising how many times publicity and public relations are treated as an afterthought. In an overwhelming number of instances, organizations invest enormous energy and time into involving their advertising agencies at the…
Say it again…and again…and again...
When you step back and examine what you say to potential customers, how consistent is your message? Does your message say the same thing every time? Or does it introduce a new thought to an audience that requires some time…