News

Facebook finding out teens are not a sure thing

The popularity of social media sites for younger demographics are as fickle as a teenage romance. The USA Today reported that teens are now looking beyond Facebook. They are looking for cooler sites,

Social media a part of FCAT’s Path to Success to better communication

In light of public outrage from FCAT scores drastically plunging this year, the Florida Department of Education launched two websites Monday as part of its campaign to communicate with parents. One we

Facebook frenzy in the Zimmerman case

Social media sites have transpired past our everyday lives and into the courtrooms. Just look at the Trayvon Martin case and current trial against his killer George Zimmerman. Zimmerman’s team of lawy

Reputation Management in a Modern World

“Glass, china and reputation are easily cracked and never well mended.” - Benjamin Franklin, “Poor Richard’s Almanack” Long gone are the days where figureheads of corporations remain in the shadows.

Carl’s Jr. and Hardee’s know how to spice-up their brand image

With so much advertisement constantly being produced, it can be difficult to target a specific demographic and receive the response your advertisements look for - difficult, that is, for everyone exce

Starbucks Beetle Juice has Vegans Seeing Red

The world’s largest coffeehouse chain has the vegan community in an uproar…over Strawberry Frappuccinos®. It was recently discovered that Starbucks has been using ground-up beetles for the coloring o

Groupon: Accounting principles up to 50 percent off

Ok, so maybe the headline of this is tad unfair and technically incorrect. However, there is no denying that Groupon’s reputation has stung in recent days because the popular Chicago-based online coup

Google moves offline to reach more people

Even the world’s largest search engine needs a little marketing help sometimes.  Despite its previous reluctance to use a traditional integrated marketing plan, Google reportedly spent $213 million in

Are you a Pinner?

Pinterest is the newest social media craze sweeping the nation, with more than 11.7 million (and counting!) users since February creating pinboards to share images, videos and other objects of inspira

A call to marketers: do not discredit the new dad

Recent findings have revealed that marketers should not be so quick to disregard dads as a target audience when it comes to advertising. New data from a study conducted by The Parenting Group and Edel

The Role of PR in the Susan G. Komen Foundation vs. Planned Parenthood Debate

Recently, the Susan G. Komen Foundation for breast cancer research has come under attack for their decision to revoke funds allotted to Planned Parenthood for breast-health services. After a public at

Wellons Communications helps tell your story in 2012

The New Year is right ahead. Have you drafted your story/vision for the coming year? It's likely that you have a story to tell and may not even realize it. Many businesses have stories about their p

Heads will roll if you don’t push sales

Even some of the biggest heads in the business will find themselves out of a job if they don’t help sales. Just ask the Burger King. The King was dethroned recently, after his wacky, teen-targetin

What do the media and hurricanes have in common?

Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm - a major hurricane tha

Marketing to Mommies

Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best - mom. Recently McDonald’s rolled out a down-sized F

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