Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm – a major hurricane that would race up the eastern seaboard…
Category: Reputation Management
U.S. in a PR nightmare with no end in sight
Posturing with no results behind it will lead to very bad PR – just ask the federal government. For most of the past month, consumers, big businesses and small businesses held their breath while our so-called leaders debated raising the…
What can marketers learn from Oprah?
After a 25-year reign on daytime television, Oprah said goodbye in May. Even if she’s off the small screen, Oprah’s influence leaves a lasting impression. As we reminisce about freebies and star-studded specials it’s important to consider the lessons we’ve…
GoDaddy’s Elephant in the Room
Buzz is nothing new to internet domain host, GoDaddy. This time, however, the controversy is not over a racy Super Bowl ad, but over videos of the company’s chief executive, Bob Parsons, hunting big game. Last month Parsons posted a…
Be Careful Oversharing on Facebook
By Vanessa Tostes You may want to think twice before posting your next status update on your Facebook page – especially if you are in the market for a new job. More and more companies are using Facebook as background…
PR Job – put a new Sheen on this one
By Cori Pope By now everyone’s heard of the self destructive, downward spiral of beloved Two and a Half Men star and Golden Globe winner, Charlie Sheen. Just in the past month Sheen’s reputation has gone from notorious bad boy…