Looking for an inexpensive way to get an edge on your competitors or gain a powerful new connection with your target market? Consider these observations about video marketing and think, for a moment,
Public relations firms do their best to improve the overall business objectives of their clients. The positive performance of clients, after all, is the only business measurement that really counts.
If you run your own business—or oversee a significant operation of someone else’s business—you are always conscious that you are only one mishap away from an incident that could derail all the hard wo
Chances are your marketing plan for the upcoming year is already set in stone. Your marketing objectives have been established, marketing strategies agreed upon, tactics identified and budgets confir
As 2021 draws to a close, we appear to be slowly turning the corner in battling the COVID threat. While we are not yet over the hump in creating the herd immunity necessary to return to life as we kne
How often do you look at your website from your customer’s point of view? Marketers generally blast away with all the unique selling propositions that distinguish their product or service. They often
Take a glance at what kind of information you have available on your website and ask yourself, “How important is this information to the folks we’re trying to reach? Is it worth their time? And how do
This may be hard for some business owners to accept, but media relations storylines are not about your business. It's about the story, and it's about the angle the reporter wants to cover that would b
Ever think of yourself as a trendsetter? Have you ever wondered how you can supercharge your digital marketing program by capitalizing on trends? It’s all too easy to say to oneself, “There’s noth
Photos play an underrated role in digital marketing and public relations. All too often, organizational leaders obsess with the precise language employed in press releases, statements and other wr
You (and your business) are likely on social media. Maybe you have been for a while, and you’ve got a nice rhythm of posting and engaging with customers and fans. But in the world of digital marke
When was the last time you talked directly with one of your clients or customers to determine what they really think of your service or product? Not just looking over survey results or a quick glance
ICON Park named Orlando host of NBC Nightly News with Lester Holt As a part of its Across America series, NBC Nightly News with Lester Holt created a special broadcast to showcase U.S. recovery fr
How prepared is your business for the inevitable changes that will be impacting how you operate, how you market and how relevant your business is to your key audiences? You may be thinking “Aw…we’l
If you’re planning your digital marketing strategy, chances are, you’ve already thought about email marketing. In fact, you might spend a great deal of time thinking about it as you plan for when to s
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