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Turning Pointe Studio Director Living Her Dream

  Cathy Mae Cavanaugh is living her dream. Ever since she was a teenager putting herself through college, Cavanaugh has been an instructor at Turning Pointe - A Dance Studio. Over the years,

Stop. Think. Remember the reason for Memorial Day

In today’s commercial world, some might think the reason for this holiday weekend is to give retailers a chance to sell mattresses at a discount or more beer for your holiday cookout. A visit to the

In the News business, you get what you pay for

Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting lik

Building your brand one step at a time

Marketing agencies like to tout their wins for big companies. We applaud those wins, for we know how hard they are to garner. Yet, what about small companies? Don't they deserve the same services as t

Festival of Trees: Bringing Art and the Holidays Together

A dedicated group of women tackles a tremendous task year after year for a cause they adore. Along the way they have made the Orlando Museum of Art the place to go to kick off the holiday season. The

Controlling the message has its limits

A good Public Relations professional knows the media inside and out. They know what stories will soar and which ones will flop. They also know the limitations of their job. One of those limitations i

3 apps to make your life easier

Isn't it great when you discover something that makes your life infinitely easier? We think so. Here are three apps that will make you say, “How did I now know about this?!” 1. CardMunch – This iPho

Ready to adjust your social media strategy?

  Things are a changin’ at Facebook as it appears to adjust in order to meet the demands of younger users and hold onto ad dollars. Last week, the social media giant announced its first major

Happy 10th anniversary, schmidt design studio

This week Schmidt Design Studio celebrates 10 years of amazing design and successful business. Congratulations to our friends, and we can't wait to see what the future holds.    

Things that make us cringe

The power of social media paired with today’s instantaneous news cycle can really shine a spotlight on company mishaps.  Here are two of our favorites from last week and how they could have been avoid

Mobile Movement

Ask Americans for the one thing they can’t leave home without, and we’ll bet most of them name a smartphone or tablet. The popularity of mobile devices isn't anything new, but a surprising number of

When social media goes horribly wrong

Although this story comes from a source called Gossip Cop, the facts are unfortunately and horrifyingly true. Yesterday, some folks with too much time on their hands and deranged humor started a fake

Social media + politics= loss of friends

Most of us are aware to shy away from political discussions at family gatherings or cocktail parties.  However, one of the latest trends in the social media world is to discuss politics. This can lead

Don’t be a dope: drug scandal leads to sponsor fall out

Lance Armstrong. American professional road racing cyclist. Seven-time winner of the Tour de France. World champion of the sport. And a bona fide dope. In light of strong evidence of the use of perfo

Organizations fight fake reviews

The value of a good review for a business is priceless. How many of us browse Yelp when choosing where to grab a bite to eat, scout TripAdvisor to plan a vacation, or check out reviews of the local au

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