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Building your brand one step at a time

Marketing agencies like to tout their wins for big companies. We applaud those wins, for we know how hard they are to garner. Yet, what about small companies? Don't they deserve the same services as t

Festival of Trees: Bringing Art and the Holidays Together

A dedicated group of women tackles a tremendous task year after year for a cause they adore. Along the way they have made the Orlando Museum of Art the place to go to kick off the holiday season. The

Controlling the message has its limits

A good Public Relations professional knows the media inside and out. They know what stories will soar and which ones will flop. They also know the limitations of their job. One of those limitations i

3 apps to make your life easier

Isn't it great when you discover something that makes your life infinitely easier? We think so. Here are three apps that will make you say, “How did I now know about this?!” 1. CardMunch – This iPho

Ready to adjust your social media strategy?

  Things are a changin’ at Facebook as it appears to adjust in order to meet the demands of younger users and hold onto ad dollars. Last week, the social media giant announced its first major

Happy 10th anniversary, schmidt design studio

This week Schmidt Design Studio celebrates 10 years of amazing design and successful business. Congratulations to our friends, and we can't wait to see what the future holds.    

Things that make us cringe

The power of social media paired with today’s instantaneous news cycle can really shine a spotlight on company mishaps.  Here are two of our favorites from last week and how they could have been avoid

Mobile Movement

Ask Americans for the one thing they can’t leave home without, and we’ll bet most of them name a smartphone or tablet. The popularity of mobile devices isn't anything new, but a surprising number of

When social media goes horribly wrong

Although this story comes from a source called Gossip Cop, the facts are unfortunately and horrifyingly true. Yesterday, some folks with too much time on their hands and deranged humor started a fake

Social media + politics= loss of friends

Most of us are aware to shy away from political discussions at family gatherings or cocktail parties.  However, one of the latest trends in the social media world is to discuss politics. This can lead

Don’t be a dope: drug scandal leads to sponsor fall out

Lance Armstrong. American professional road racing cyclist. Seven-time winner of the Tour de France. World champion of the sport. And a bona fide dope. In light of strong evidence of the use of perfo

Organizations fight fake reviews

The value of a good review for a business is priceless. How many of us browse Yelp when choosing where to grab a bite to eat, scout TripAdvisor to plan a vacation, or check out reviews of the local au

“There is a permanent record today and it is called the Internet”

Privacy is a commodity. In today’s world dominated by the Internet, anything and everything can be posted instantaneously and shared with millions in mere seconds. David from “David After Dentist” wou

Thanks Ma – for the worldwide publicity!

We had the pleasure of providing publicity and media relations support for the listing of the renowned Ma Barker house. The story was launched with an online exclusive in the Wall Street Journal, fol

Mac users steer to more expensive hotels on Orbitz

Many Mac users are fanatical about their computer and are willing to pay extra to own the brand. Those same Mac users apparently also like to spend a little more on hotel rooms. The online travel ag

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