News

New Facebook Videos Will Generate Ad Revenue

Four million users a day watch videos on Facebook. The social media site now wants to cash in and more aggressively compete with Google Inc.’s YouTube.   Facebook announced a revenue sharing mo

The Importance of the Press Release

As communications veer ever-toward the digital, you may find yourself wondering, “Do I really need traditional public relations? What value is there in an ‘old-fashioned’ press release?” Let us ask y

The Wrong PR Move: Beyonce’s “Beyhive” Upset at her GMA Announcement

Recently, Beyoncé appeared on a very-much hyped segment of Good Morning America. Promos of the appearance emphasized her message’s importance to fans and that they were going to “love it”. Many fans t

#CharlieCharlieChallenge

Have you heard of the #CharlieCharlieChallenge that overtook social media the past few weeks? It’s a challenge that mixes childhood superstitions of “Bloody Mary” and the Ouija board to summon a Mexic

Tracking the Invisible – Analytics for Social Media Images

Social media has become increasingly more image-based. This fact can be attributed to why platforms like Instagram and Vine are increasingly on the rise. Here are some quick stats: According to 2014

Google will soon reward mobile-friendly Websites: Some things you need to know

For some webmasters and companies, Google’s recent mobile friendly update, referred to as mobilegeddon, comes as an inconvenience. However, Google claims that these changes will make it more convenien

Public relations provides a recipe for success for restaurants on Orlando’s International Drive

Though new food fads are created daily in the restaurant business, it is often the old favorite dishes and drinks that are top sellers. The same is true is in restaurant marketing. Public relations

The Importance of Knowing Your Audience in PR

So you got the new iPhone update which includes the new emoji keyboard and you're really excited about it. However, you wouldn't send your grandmother a text full of emojis when you know that: She

Degree – Check. Skills – Check. Experience – Not so much: Gaining experience through Internships

If you’re a recent graduate then it’s quite possible that you've run into the merry-go-round of applying for entry-level positions, meeting all of the qualifications, but one of the requirements is to

ICYMI – Social Media Platforms Widening Advertising Options

Instagram introduces carousel ads, Pinterest expanding promoted pins In case social media advertising and marketing wasn’t complicated enough, more platforms are expanding their promoted content offer

Starbucks takes a Venti “L” For its #RaceTogether Campaign

Social media has increasingly become a tool used by companies to promote their campaigns through user-generated content. For example, Coca-Cola’s #ShareACoke campaign provided a hashtag and encouraged

The Dress, swords and truths about viral promises

First of all, let me state my position: the dress is white and gold.  My daughter insists the dress is blue and black – but I’m convinced otherwise. The dress is the latest viral sensation – it was t

Turning Pointe Studio Director Living Her Dream

  Cathy Mae Cavanaugh is living her dream. Ever since she was a teenager putting herself through college, Cavanaugh has been an instructor at Turning Pointe - A Dance Studio. Over the years,

Stop. Think. Remember the reason for Memorial Day

In today’s commercial world, some might think the reason for this holiday weekend is to give retailers a chance to sell mattresses at a discount or more beer for your holiday cookout. A visit to the

In the News business, you get what you pay for

Back in the day, gossip rags and celebrity media were frowned upon as second-tier. In the new age of citizen journalists, bloggers and a shrinking traditional media – the celebrity press is acting lik

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