How prepared is your business for the inevitable changes that will be impacting how you operate, how you market and how relevant your business is to your key audiences? You may be thinking “Aw…we’ll be doing business pretty much like…
Category: Blog
How to get started with automated emails
If you’re planning your digital marketing strategy, chances are, you’ve already thought about email marketing. In fact, you might spend a great deal of time thinking about it as you plan for when to send each email, write copy, create…
Internal communications: Why you need to include staff in your PR plan
At our Orlando PR agency, we spend an enormous amount of time thinking about how to reach external audiences—all those groups you are hoping will buy your product or service or idea—and generating revenue or results on your behalf. All…
Are you making the most of your content?
You know your company has a good piece of news to share. You have been meaning to write up a formal company announcement for weeks now. And yet, every time you go to write, your fingers pause over the keys.…
The power of a great professional bio
You have a resume. You have a LinkedIn and a handful of other profiles, social media and professional. So why is it, when your team needs bios for the website or a contact asks you to send your bio over,…
Expand your PR payback: 6 steps to develop PR campaigns
All too often, public relations is viewed in terms of special events and one-off activities that attract attention for a short time but often fail to yield a long-term payoff. Special events do have a place. New product launches, grand…