All too often, public relations is viewed in terms of special events and one-off activities that attract attention for a short time but often fail to yield a long-term payoff. Special events do have a place. New product launches, grand…
Category: Blog
How to employ creative marketing strategies for business success
By definition, creativity is seeing things differently. In public relations, creativity centers around the ability to transcend traditional ideas and come up with interpretations, rules and alternative ways of doing things. Often a marketing problem—be it dealing with a stubborn…
How to set a winning communications strategy in 2021
We’re still right at the start of a new year. Possibilities for your business stretch out in front of you right now, and it’s the time to set big goals to strive toward. If you haven’t already, it’s also the…
What’s ahead for marketing and PR in 2021?
The new year is almost upon us and, with the pandemic still raging full-bore, it is challenging to try and look too far ahead. As difficult as it is to forecast the future, making preparations for what we can reasonably…
Marketing the holidays: 5 quick and easy ways you can reach customers this holiday season
It seems like every year, the holidays creep closer and closer up the calendar. You may have even walked into a big box store recently to be greeted by a display of trees and lights—all before Halloween. But whatever your…
Use visual storytelling to make your message stand out
The competition for your attention has never been so fierce. From the time your alarm goes off and you check the news to the moment you check tomorrow’s weather and click the television remote before going to sleep, you are…