Category: Blog

If you’re planning your digital marketing strategy, chances are, you’ve already thought about email marketing. In fact, you might spend a great deal of time thinking about it as you plan for when to send each email, write copy, create…

At our Orlando PR agency, we spend an enormous amount of time thinking about how to reach external audiences—all those groups you are hoping will buy your product or service or idea—and generating revenue or results on your behalf. All…

You know your company has a good piece of news to share. You have been meaning to write up a formal company announcement for weeks now. And yet, every time you go to write, your fingers pause over the keys.…

You have a resume. You have a LinkedIn and a handful of other profiles, social media and professional. So why is it, when your team needs bios for the website or a contact asks you to send your bio over,…

All too often, public relations is viewed in terms of special events and one-off activities that attract attention for a short time but often fail to yield a long-term payoff. Special events do have a place. New product launches, grand…

By definition, creativity is seeing things differently. In public relations, creativity centers around the ability to transcend traditional ideas and come up with interpretations, rules and alternative ways of doing things. Often a marketing problem—be it dealing with a stubborn…