Business owners and key executives are always eager for their enterprise — and themselves — to generate positive media recognition. The attention and media spotlight validate their business as a leader in their business category and underscores their leadership as…
When was the last time you looked at your crisis communications plan? In fact, do you even have a crisis plan? What would you do when a crisis embraced your business? Who would be in charge of managing operational efforts?…
The onset of Artificial Intelligence (AI) in creating information about virtually anything has been sudden and enormously impactful. If you feel your understanding of AI may be lacking and how it is transforming business, you have plenty of company. It…
Whatever product or service you are marketing, it’s the most important product service in the world…to you. That’s because your livelihood depends on successfully marketing it. The importance of what you market brings us to attention spans; the all-important length…
“Americans love a winner and will not tolerate a loser.” – Gen. George S. Patton If you count yourself among the winners, then it’s the story of your successes, and what they do for your clients, is a story that…
Some of the questions we receive from our clients — and potential clients — underscore their curiosity about how we go about presenting ideas, known as pitching stories in the PR trade, to news media. Some of the questions we…