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Advice for new PR and communications graduates

It’s almost unavoidable on social media this month. Tons of photos happy college graduates in caps and gowns are filling your feed. But what kind of future awaits these new job seekers, especially th

PPD Viewing Deal and ESPN

When it comes to big sports and the kind of deals that are made there, new twists and turns can be game-changing. In exactly such a manner, a recent marketing move by the NFL team and their partners s

Is It Possible to Target Baby Boomers on the Web?

The U.S. senior population is expected to double by 2050. And while they're staying healthier longer, and living longer too, these ads deftly demonstrate that life's packed with curveballs you don't e

Why We Should Use Far More Phygital

When we talk about the technology one steadfast trend is the arrival of new buzzwords and phrases. This year it seems the term "phygital" is the big word when it comes to retail customer experience. T

Programmatic Advertising in 2017

Can it? Surprise surprise, big data and through marketing research gets even more interest by marketing agencies and departments this year than the previous year. Investment in data driven marketing c

SEO Friendly

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start.  Also

Live Customizer

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start.  Also

Getting to another level of design and functionality.

Getting to another level of design and functionality.Adam Smith One of the main tasks of any digital advertising agency is to keep track of all campaign stats. As Clover Letter Emails Got Bigger in si

Your Ad Agency Needs a Bigger Content Dept

[gallery link="file" ids="4200,4199,4201"] As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing custom

Site Speed and Search Engines Optimization Aspects.

[embed]https://youtu.be/J481yaoWYVE[/embed] Choosing a fitting website template is probably the most responsible e-business task of them all…But cheer up, as we’ve prepared a lot of useful tips on th

In the Lab. Introducing Our Team

[audio mp3="https://wellonscommunications.com/wp-content/uploads/2016/07/sound1.mp3"][/audio] One of the main tasks of any digital advertising agency is to keep track of all campaign stats. As Clover L

Communication Checkup 2016

As business owners, many of us assume that our customers and potential customers know what we do. Nothing could be further from the truth. Only a small fraction of clients fully comprehend the scope

Council of 101 Hosts Festival of Trees Media Preview

The 29th Annual Festival of Trees took place at the Orlando Museum of Art. We have had the pleasure of working with Council of 101 for several years, and it was an honor to organize their media previe

Why You Need Reviews

In an age where consumers turn to social media and the internet for so much of their buying needs, reviews are more popular than ever. Reviews bring credibility to your business. Whether it’s a book,

Have a Laugh: Use Humor on Social Media

Dr. Seuss once said “From there to here, and here to there, funny things are everywhere.” This couldn’t be more true for social media. When brands get in on the humor, social media is even more fun. H

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