As business owners, many of us assume that our customers and potential customers know what we do. Nothing could be further from the truth.
Only a small fraction of clients fully comprehend the scope of the services that your company can provide. In fact, if you polled your own family members, only a small percentage understand what your business does.
What does this mean?
You have to keep telling your story. You have to tell it so many times you’re probably almost sick of it yourself. It’s an uphill battle – it takes multiple engagements with your audience before they grasp the message.
As we start a new year, it’s the perfect time for a simple checkup on your company message:
- Does the “about us” section on your website actually reflect what the company does?
- Are your services up-to-date?
- Are you actively engaged in your social media or blog?
- Do you have news that you think everybody should know, but nobody does?
In 2016, be committed to telling your story. Toot your own horn. Communication leads to sales. Most businesses grow best by word-of-mouth, but after you get that positive referral, people hustle to your website or your Facebook page to confirm what someone told them and find out more.
If you’re looking to get your communications in top form, we’d love an opportunity to help.