The Dress, swords and truths about viral promises

The Dress is blue and black now

First of all, let me state my position: the dress is white and gold.  My daughter insists the dress is blue and black – but I’m convinced otherwise.

The dress is the latest viral sensation – it was the talk of my office and even hit my sport talk radio station. What goes viral in digital media is anybody’s guess.  And anyone who tells you they know for sure what it takes for something to go viral is telling stories.

Did you think 16 hours ago the color of dress would be Internet and social media buzz?  Be wary of promises and big guarantees from marketing gurus and digital media experts.

With the media – whether traditional press or social – nothing is a certainty. Anyone who has worked for a city editor or news director knows that.

This week a story took off for Ripley Entertainment about a pregnant sword swallower who will perform in Dallas as the National Sword Swallower Day February 28.  A nifty graphic helps tell the story.

Unusual stories, such as sticking a steel blade down your throat, have a good chance of catching an editors’ eye. But what is considered newsworthy or buzz-worthy is always changing and always fickle –again just look at the dress.

Maybe it is blue and black. Never mind, I am sticking to my position: the dress is white and gold.

PR and the Meat Dress

book 7 enter if you dare.03.inddFrom butcher shops to runways, clothing made from raw meat is all the rage. But Lady Gaga—and her infamous apparel at the 2010 MTV Video Music Awards—isn’t the trendsetter here.

The new book by Ripley’s Believe It Or Not! Enter If You Dare! has fashion editors turning to the original meat dress designer. Elle.com spotlighted Jia Jem, a Chicago designer and costume aficionado who is featured on page 181 of the Ripley’s book.

Back in 2009, Jia sliced up a fleshy frock made of salami and bacon when she had nothing to wear for a party. The dress took her six hours to make and was refrigerated until it was time to head out the door.

Thus began a new line of carnivorous couture. Now, the question becomes: “Does this fat make me looked dressed?”

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Going Gaga for PR

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Head over to Entertainment Weekly or MTV’s Buzzworth Blog, and you may notice: America’s favorite poker face is looking a little pixilated these days.

Media attention has swarmed around Ripley’s Believe It or Not! and its recent acquisition of a Lady Gaga portrait made of 61,509 BB gun pellets.

Gainesville, Fla., artist John O’Hearn created his Gaga masterpiece using just five colors, and now, it’s set to hang in Ripley’s Hollywood, Calif., Odditorium this Spring.

Goes to show you…there’s no Bad Romance when it comes to Gaga (and other “it” celebrities) and public relations power.

Can I get a “Rah, rah, ah, ah, ah?”