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Tag: Twitter

The Value of Social Media: What’s a Tweet Really Worth?

Most businesses—large and small alike—are urged to get in on the social media game in order to connect with customers, build SEO and ultimately increase sales. But what is a Tweet or a Facebook message or even a LinkedIn connection…

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Reputation Repair, Social Media and Kanye West

For the second year in a row, Kanye West stole the show at last night’s MTV Video Music Awards. Last year, the performer snatched the microphone from Taylor Swift during her acceptance speech, to tell the world that Beyonce’s video…

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Unlocking the PR Power of #Twitter

From your mood to the movement of your favorite rapper, there’s a lot we can learn from Twitter. For one, the U.S. West Coast is happier than the East Coast—or so say Northeastern and Harvard researchers, who mapped out a…

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Ashton Kutcher, King of Social Media

As co-CEO of Katalyst Media, Ashton Kutcher is on the cutting edge of all things related to making money and extending brand reach with social media. Kutcher’s rise as a business visionary is quite an accomplishment, considering he is best…

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Would girls of Sex in the City tweet?

Sex in the City was a huge cultural phenomenon just a few years ago. I was awoken by the show this week when one of my kids left the TV on one night. As I was watching Carrie and her…

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