In today’s increasingly complex communications world, marketing “success” is often sought via a dizzying array of digital-related approaches that are measured by mystifying metrics.

When you hear terms like “engagement zones,” “SERP” (search engine results page), “landing page visibility” and “click-through rate,” chances are you have little or no idea what in the world it all means. Unless you are a dyed-in-the wool, all the tech gobbledygook doesn’t matter…if your digitally centered marketing program fails to deliver.

That’s because, in the end, all you want is increased sales or increased support of whatever you are marketing.

And that leads us to what we do best at Wellons Communications: media relations.

At Wellons, we have only one focus: we exist to help our clients sell things

The only reason our clients call on us is to help them increase sales for whatever they are selling or remove impediments that could discourage sales for what they are marketing.

We utilize tried-and-true approaches that our clients can afford, understand and that have proven to contribute to marketing success.

We certainly know our way around today’s technical solutions and platforms. But we also add in basic, proven PR strategies that are well executed.

Our primary service is media relations

Our public relations practice is centered around publicity…media relations: the skillset by which journalists are encouraged to report positively about your business.We share clear, accurate and interesting news about what you are selling.

We point journalists in your direction so they can take advantage of your expert insight about your industry or get your opinion on a trending topic.

We look for ways to add dimension and depth about your business that advertising can only touch upon. Our services are considerably more affordable than paid advertising, and when our strategies work, the results can be enormously successful.

Publicity can earn a direct connection with your potential customers

People are exposed to approximately 5,000 advertisements every day.

With a flood of information like that, publicity — information that people actually look at — can cut through the noise and truly connect with your audience.

Publicity influences the views and decisions of people important to your business — potential customers, investors, employees, suppliers.

And, in an era where misinformation (particularly on the internet) abounds, objective endorsement from trusted media sources is more important than ever to helping build recognition, respect and credibility for your business.

How much does media relations cost?

Typically, a PR firm charges a monthly retainer fee that provides a basic number of service hours plus reimbursement of pre-approved out-of-pocket costs.

There is no such thing as a typical retainer fee because there really is no such thing as a typical client. Every client has a different budget and different needs. What’s more, you can be doing exactly the same work with the same monthly hours for two different clients, and there may be very good reasons for charging them very different rates.

At Wellons Communications, we typically meet with a potential client, gain an understanding of their wants and needs, conduct basic research to determine what we believe will deliver results, and propose a budget and time frame (e.g. six months to one year).

The precise budget depends on what we believe will be required from a time-consumption standpoint and related logistical support (e.g. video, photography, information distribution, special needs like transportation and special event activity).

Consider Wellons to develop a media relations program for your business

Consider this:

You have an ongoing need to sell your product or service. Editorial media have an ongoing need to find and report information.

So how do you connect your customers with editorial media?

That’s where Wellons Communications enters the picture. We serve as the cord that connects the plug in the wall to the device it powers. We create information that media can use in a format that will serve the media’s needs. Then we distribute the information, with pinpoint targeting, to those media that will have the most interest in your information. Further, we maintain ongoing contact with media to reinforce connections between you and media whose coverage is important to your business.

If your media relations program is non-existent, consider Wellons Communications to get a program started for you. If your media relations program needs freshening or reinforcement, consider Wellons Communications to review what you are doing and possibly seek new directions.

Call us at 407-339-0879 or email us at will@wellonscommunications.com and tell us what you are doing, what you want, and what you need to see if we can build a new media relations success story together.