At Wellons Communications, we remind ourselves every single day, “The only reason marketing — and public relations — exist is to help people sell products or ideas.” That said, we aim to generate results. But, like any effective approach to business, generating results is challenging.

From newcomers taking on aggressive marketing for the first time, we often hear, “Oh, you’re the guys who send out press releases and get us in the news, right?”

That’s sort of right. Issuing press releases is one of many actions we take on behalf of our clients.

Public relations is a key element of your overall marketing program

Many businesses equate marketing with advertising.

That’s because ads are costly. There are production costs like printing and videotaping. There are the costs for time and space on media ranging from billboards to television commercials and online messaging. And there are costs to pay the advertising company for their time and service.

Because advertising costs can be so burdensome, advertising can easily consume the majority of a business’s overall marketing budget — leaving little for sales, promotion, research and public relations.

Advertising seeks to generate profit and revenue from sales related to specific advertisements. PR creates awareness — and a larger reputation for the company or brand — through earned media coverage (i.e. publicity).

So, what’s the difference?

Advertising is media for which you pay.

Public relations is media coverage you earn through the building and communicating your brand or product.

Another way to look at it is that advertising tells people what you want them to know about you.

Publicity provides the means for telling people what others think about you.

At Wellons, there are no boilerplate PR plans. Only one-of-a-kind plans that deliver results.

Like we said earlier, we do considerably more than crank out press releases.

A robust public relations plan will include all of your important audiences, prioritize them according to what messages you seek to communicate and develop a cohesive, practical, affordable means of reaching them with the correct message.

No two public relations plans are alike, just as no two marketing budgets are alike.

Every one of our client’s plans is crafted to meet each client’s budget, business objectives and messaging needs.

At Wellons, we springboard off of your marketing history while crafting public relations programs and plans that are unique, contemporary, relevant, and affordable.

The end result is a public relations plan that is specifically tailored to each client’s marketing requirements and pocketbook.

Without planning, it’s “Ready. Fire. Aim.”

When businesses hire us to conduct publicity and public relations, they expect results.

So do we.

And that’s why we insist that before we start spewing news and information on Day One, we don’t start unless we have an agreed-upon public relations plan.

We start by ensuring that we understand what you want to accomplish. We immerse ourselves in your marketing plan to see where PR should fit in. And then we put pencil to paper and develop a plan that we believe will generate the results you want and deserve.

When you need a PR plan, and a firm to implement it, plan on Wellons to get results

With 2025 rapidly approaching, it’s time to start looking ahead and begin budgeting and planning for your marketing initiatives for the new year.

As your marketing planning begins to coalesce, keep Wellons Communications in mind.

Our PR firm can originate an entirely new plan for you. Or, if you’ve been in business a long while, use your marketing history as a guide for either new and different initiatives or a continuation of what has previously worked best for you.

In either case, we believe that great marketing — and great PR — begins with a great plan.

Wellons Communications, we do not tolerate failure, which is why we put such an emphasis on planning.

As the great Benjamin Franklin said about planning, “By failing to prepare, you are preparing to fail