Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best – mom. Recently McDonald’s rolled out a down-sized French fry portion and added apples to every…
Category: Social Media
Netflix #fails with fans
Netflix was instrumental in changing the movie rental process. The old corner video store was out – DVD delivery by mail and instant online streaming was in. However, in the midst of backlash against a recent price hike, Netflix has…
GoDaddy’s Elephant in the Room
Buzz is nothing new to internet domain host, GoDaddy. This time, however, the controversy is not over a racy Super Bowl ad, but over videos of the company’s chief executive, Bob Parsons, hunting big game. Last month Parsons posted a…
@S.O.S.
Two tweets to @AmbassadorRoos were all it took to mobilize aid from U.S. troops to Kameda hospital in Japan. A USA Today article explores the ways help was deployed through social media and more specifically, Twitter, after Japan’s catastrophic earthquake.…
The younger face of Facebook
Social media is the communications tool of the next generation. A CNN article noted Facebook is booting 20,000 underage users per day. The article reports nearly half of all 12-year-olds in the U.S. are using social media websites, even though…
Survey says: social media bound to change the face of research
Are traditional research studies a thing of the past? Maybe not, but a top research buyer for Procter & Gamble Co. says that research will change dramatically in the next few years because of the advancements in social media. According…