“Deck the halls with boughs of holly ‘Tis the season to be jolly Don we now our gay apparel Troll the ancient Yuletide carol” – Opening lyrics to Deck the Halls The holidays are, indeed, the season to be jolly.…
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Aim at influencers to bolster your marketing program
In its most basic form, public relations centers around reaching people or organizations who shape and influence perceptions and opinions. It is PR’s role to persuade people that your business is the correct answer to whatever you are marketing. The…
The importance of “positioning” in your marketing program
Marketers are fond of talking about “positioning” their product or service in their competitive marketplace. Often, marketers fall in love with the notion that if they simply advertise or talk about what they do, they have successfully positioned their product.…
Are you keeping up with marketing’s fast-moving changes?
“Often, as classic marketers, we think there is only one way to do things. Now, out of necessity, we are discovering there are new ways to get the job done.” – Rand Harbert, Chief Marketing Officer, State Farm Insurance Changes…
The public relations power of your employees
What if you could multiply the number of messengers that could tell your story? What if you had a team other than your sales or marketing departments who can share your story with passion, conviction and, with guidance, accuracy? The…
Earned media versus advertising: There’s room for both
It’s a century-old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker Advertising is, indeed, costly. Even so, it remains the bedrock for most marketers…