Social media has become an integral part of business…and life in general. Not only is it all but necessary for growing your brand, it can be a great way to reach your audience and gain valuable insights. A good social…
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How blogs can improve your marketing message
Every business head likes a marketing tool that doesn’t cost anything and can reach virtually all one’s target audiences with an unfiltered message. That tool already exists — blogs. And most businesses already maintain a blog on their website. According…
Let research guide your marketing and PR
Marketing and the maritime industry share an important planning characteristic that will never change. It is the need for sound navigation — the art of determining where you want to go, then finding your way and getting to where you…
Influencer Public Relations: Influencing the Influencers
With publicity, you beat your own drum. You seek recognition from media outlets with coverage providing you with a powerful means of reaching audiences with a message about your product or service. That’s where influencer public relations comes in. Media,…
Making news when there is no news
Sometimes you find yourself at a loss at how to find a way to put your product or service into the news. That means you have to find a way to inject yourself into the news. So, what do you…
Effective PR results from effective marketing planning
At Wellons Communications, we remind ourselves every single day, “The only reason marketing — and public relations — exist is to help people sell products or ideas.” That said, we aim to generate results. But, like any effective approach to…