Every business head likes a marketing tool that doesn’t cost anything and can reach virtually all one’s target audiences with an unfiltered message. That tool already exists — blogs. And most businesses already maintain a blog on their website. According…
Marketing and the maritime industry share an important planning characteristic that will never change. It is the need for sound navigation — the art of determining where you want to go, then finding your way and getting to where you…
With publicity, you beat your own drum. You seek recognition from media outlets with coverage providing you with a powerful means of reaching audiences with a message about your product or service. Media, like any sound informational resource, will call…
Sometimes you find yourself at a loss at how to find a way to put your product or service into the news. That means you have to find a way to inject yourself into the news. So, what do you…
At Wellons Communications, we remind ourselves every single day, “The only reason marketing — and public relations — exist is to help people sell products or ideas.” That said, we aim to generate results. But, like any effective approach to…
One of the most respected publicists in tourism marketing, Suzanne McGovern, who played a key role within the marketing team that opened Walt Disney World in 1971, had a mantra to which she never let go: “Tell ‘em what you…